Propaganda techniques

Every article we analyze is checked against 23 propaganda and persuasion techniques from the SemEval-2023 taxonomy, grouped into six categories. Each page below defines one technique, shows what we have recorded across our corpus, and quotes real examples.

57,382 technique instances recorded so far.

Exaggeration/Minimisation + Loaded Language — 5,893 articlesAppeal to Values + Loaded Language — 4,395 articlesAppeal to Fear/Prejudice + Loaded Language — 3,622 articlesAppeal to Authority + Loaded Language — 2,969 articlesAppeal to Values + Exaggeration/Minimisation — 2,219 articlesLoaded Language + Name Calling/Labeling — 2,168 articlesAppeal to Fear/Prejudice + Exaggeration/Minimisation — 2,129 articlesAppeal to Authority + Exaggeration/Minimisation — 1,520 articlesFlag Waving + Loaded Language — 1,414 articlesExaggeration/Minimisation + Name Calling/Labeling — 1,186 articlesGuilt by Association + Loaded Language — 1,169 articlesAppeal to Fear/Prejudice + Appeal to Values — 1,154 articlesAppeal to Authority + Appeal to Values — 1,101 articlesLoaded Language + Obfuscation/Vagueness — 1,000 articlesCausal Oversimplification + Loaded Language — 962 articlesAppeal to Values + Name Calling/Labeling — 903 articlesDoubt + Loaded Language — 898 articlesAppeal to Fear/Prejudice + Name Calling/Labeling — 862 articlesAppeal to Popularity + Loaded Language — 860 articlesExaggeration/Minimisation + Obfuscation/Vagueness — 788 articlesAppeal to Values + Flag Waving — 783 articlesCausal Oversimplification + Exaggeration/Minimisation — 779 articlesAppeal to Authority + Appeal to Fear/Prejudice — 773 articlesExaggeration/Minimisation + Flag Waving — 701 articlesAppeal to Authority — 3,559 instances in 3,082 articlesAppeal to Popularity — 893 instances in 882 articlesAppeal to Values — 5,015 instances in 4,554 articlesAppeal to Fear/Prejudice — 4,098 instances in 3,704 articlesFlag Waving — 1,512 instances in 1,460 articlesCausal Oversimplification — 1,273 instances in 1,182 articlesFalse Dilemma — 675 instances in 638 articlesConsequential Oversimplification — 294 instances in 289 articlesStraw Man — 61 instances in 59 articlesRed Herring — 350 instances in 344 articlesWhataboutism — 419 instances in 409 articlesSlogans — 664 instances in 623 articlesAppeal to Time — 412 instances in 380 articlesConversation Killer — 63 instances in 59 articlesLoaded Language — 23,219 instances in 11,019 articlesRepetition — 417 instances in 381 articlesExaggeration/Minimisation — 7,266 instances in 6,218 articlesObfuscation/Vagueness — 2,001 instances in 1,325 articlesName Calling/Labeling — 2,520 instances in 2,229 articlesDoubt — 1,024 instances in 957 articlesGuilt by Association — 1,271 instances in 1,199 articlesAppeal to Hypocrisy — 220 instances in 212 articlesQuestioning the Reputation — 156 instances in 139 articlesAppeal to AuthorityAppeal to PopularityAppeal to ValuesAppeal to Fear/Prej…Flag WavingCausal Oversimplifi…False DilemmaConsequential Overs…Straw ManRed HerringWhataboutismSlogansAppeal to TimeConversation KillerLoaded LanguageRepetitionExaggeration/Minimi…Obfuscation/Vaguene…Name Calling/Labeli…DoubtGuilt by AssociationAppeal to HypocrisyQuestioning the Rep…
Each arc is one technique, sized by the square root of how many instances we have recorded, and coloured by its category. The square root is not decoration: Loaded Language is recorded 381× more often than the rarest technique, and a linear ring would shrink half the taxonomy to an invisible sliver. Every printed count is exact. Ribbons join the 24 technique pairs most often recorded in the same article, with thickness on the same square-root scale. Hover an arc to isolate it.

Justification

Techniques that supply a reason to accept a claim by appealing to authority, emotion, or shared values rather than to evidence.

Simplification

Techniques that collapse a complicated question into a simpler one pointing at a predetermined answer.

Distraction

Techniques that move attention away from the question being asked.

Call

Techniques that push toward action through compression, urgency, or foreclosure of debate.

Manipulative Wording

Techniques that operate at the level of word choice, scale, and precision rather than argument.

Attack on Reputation

Techniques that target the person or institution making a claim instead of the claim.