Appeal to Popularity
Treating widespread belief as proof, so the reader is invited to agree because everyone else supposedly does.
What we have recorded
| Instances recorded | 894 |
|---|---|
| Articles containing it | 883 |
| Share of all recorded techniques | 1.6% |
| Average manipulation score where present | 50.3 (corpus average 45.1) |
Outlets where we have recorded it most
| Outlet | Instances recorded |
|---|---|
| aljazeera.com | 79 |
| breitbart.com | 75 |
| nbcnews.com | 69 |
| foxnews.com | 57 |
| rt.com | 50 |
Counts reflect the articles we have analyzed, which are not a representative sample of any outlet's output.
Recent examples
"citing 'strong bipartisan support' for Ukraine"
Suggests the policy is valid or correct because it enjoys widespread agreement across party lines, using consensus as a persuasive tool rather than engaging with the substance of the decision.
Trump waives Russia-related sanctions before they kick in, prompting backlash from Ukraine and US lawmakers | CNN"the general European solidarity for Zelenskyy was a stark difference from recent messages coming from Washington"
Implies legitimacy and correctness of the EU’s position by contrasting it with perceived wavering US support, suggesting that broader consensus (in Europe) validates the stance.
EU rallies in support of Ukraine amid Trump standoff"We’ve heard from the American people. The American people want us to use our tools, our law enforcement tools, our regulatory tools to ensure their safety."
This claim asserts broad public support ('the American people want') to justify regulatory action, appealing to majority sentiment without providing evidence of such widespread demand.
White House: FTC Can Stop AI/SI Models Before Release, Some Agents Broke Rule to Not Harm People"The American people voted for secure borders and rejected the radical Democrats’ lawless agenda"
Asserts widespread public support ('The American people voted') to validate the administration's policies, implying democratic legitimacy without citing specific evidence or polling data, thus using perceived consensus to justify action.
DHS Touts Trump Record, 3 Million Migrants Sent Home"large majorities are frustrated with his economic policies and oppose the Iran war"
Appeals to the idea that widespread public disapproval (‘large majorities’) should validate the claim that Trump’s policies are problematic, using perceived consensus as a persuasive tool rather than engaging with policy details.
‘Trump is dragging the party down’: GOP scrambles to stop steep midterm losses | CNN Politics"his support among his MAGA supporters is nearly unanimous and has shown no slippage since the 2024 elections."
Invokes the unwavering support of a defined group (MAGA supporters) as evidence of legitimacy or correctness, implying that steadfast loyalty within a base validates his position, regardless of broader public opinion.
Bracing for the midterms, Trump says he will be blamed if Republicans lose"Diesel Prices for Americans and, indeed, THE World, will be COMING DOWN, IN RECORD NUMBERS, AND FAST!"
Uses capitalized, hyperbolic language to suggest widespread and inevitable benefits, implying that because the claim is presented as universally accepted or obvious (‘for Americans and, indeed, THE World’), it must be true—this appeals to a sense of mass consensus without providing evidence for the actual global impact.
Trump’s diesel deal opens a new rift with Europe over Ukraine"India is calm and going ahead under good governance"
Suggests that the real India—the majority—is calm and supportive of the government, implying that dissenters are a marginal, unrepresentative group. This appeals to the idea that widespread public approval (implied, not cited) validates the government's position, even though it does not provide evidence of actual public sentiment.
‘Not backing down’: What next after India’s crackdown on youth protesters?Other Justification techniques
Check an article for appeal to popularity and 22 other techniques.
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