Media capture · 1953 · US, UK, Iran

Operation Ajax

In 1953 the CIA, with Britain's MI6, planned and ran the overthrow of Iran's prime minister Mohammad Mossadegh. The CIA's own history, written in March 1954 by planner Donald Wilber and published by the New York Times in 2000, describes a propaganda effort alongside the military plot: press assets to create a favourable atmosphere, agents who portrayed Mossadegh as anti-religious, a sham bombing of a clergyman's house, and street crowds on 19 August. The coup was real, as was the later US acknowledgement. The operation is the covert framing and staging around it.

Kermit Roosevelt Jr., the CIA officer who ran the field end of the 1953 Iran operation, in Tehran in 1953.
Kermit Roosevelt Jr., the CIA officer who directed the 1953 operation in Iran, photographed in Tehran in 1953. The photograph was declassified by the CIA in 2014. Credit: CIA, declassified 2014, via Wikimedia Commons. License: Public domain.
Run by
CIA / MI6
Codename TPAJAX; the plan was written jointly by CIA and British SIS officers
Allocated to the Tehran station in early April 1953
$1 million
Per Wilber's history, as read by Gasiorowski: to be used "in any way that would bring about the fall of Mossadeq"
Mossadegh removed after a failed first attempt on 15-16 August
19 Aug 1953
Wilber's history calls the 19 August demonstrations "partially spontaneous" (pp. xii, 66-67); Gasiorowski adds that the CIA's Iranian agents led and incited them
Time to exposure
2000 / 2013
New York Times published Wilber's history in 2000; documents released 19 August 2013 include what the National Security Archive believes to be the CIA's first formal acknowledgement of its role

Timeline

  1. Early Apr 1953 · It worked

    According to Wilber's history, the CIA allocates $1 million to the Tehran station for use "in any way that would bring about the fall of Mossadeq". The plan names General Fazlollah Zahedi as the replacement.

  2. 16 Apr 1953 · Context

    A CIA memo from the Iran Branch chief to Kermit Roosevelt transmits an estimate drafted by Wilber. It says that [redacted] assets with "extremely wide connections with the Tehran press" "could be used to create an atmosphere favorable to Zahedi once he had taken over power"; a further passage with a redacted subject refers to "gangs of street fighters". The released text does not say whose contacts these were.

  3. 1 Jun 1953 · Context

    The initial operational plan (Appendix A) is cabled from Nicosia to CIA headquarters. A later Appendix B plan was written jointly by CIA and British SIS officers.

  4. 1953, before and during the coup · It worked

    Agents portray Mossadegh as "anti-religious" and stage a "sham bombing" of a clergyman's house, per Wilber's history as read by Gasiorowski, who does not date these operations more closely.

  5. 15-16 Aug 1953 · It worked

    The first attempt fails. The Shah leaves the country and most Iranian participants go into hiding. Roosevelt's team then uses Iranian agents to publicise the Shah's opposition to Mossadegh and to spread fear of a Tudeh takeover.

  6. 19 Aug 1953 · It worked

    Crowds and military units take key Tehran sites and Mossadegh falls. Wilber's history says CIA station assets helped start the demonstrations; Wilber's history calls the demonstrations "partially spontaneous", and Gasiorowski says they were led and incited to violence by the CIA's Iranian agents.

  7. 16 Apr / 18 Jun 2000 · Exposed

    James Risen of the New York Times publishes excerpts, then the main text, of Wilber's roughly 200-page history, with Iranian names redacted. The CIA had released a single sentence from the 339 pages the National Security Archive had sued over.

  8. 19 Aug 2013 · Exposed

    On the 60th anniversary the National Security Archive posts CIA documents that include what it believes to be the agency's first formal acknowledgement that it helped plan and execute the coup. In a 17 March 2000 speech Secretary of State Madeleine Albright had said: "In 1953 the United States played a significant role in orchestrating the overthrow of Iran's popular Prime Minister, Mohammad Massadegh."

The CIA's own account of how it shaped the press and the street stayed secret for 47 years, and was first published by a newspaper, not by the agency.

“in any way that would bring about the fall of Mossadeq”

Donald Wilber, CIA history of the coup (March 1954), p. 3, on the $1 million allocation, as quoted in Gasiorowski, MERIP (2000)

The playbook

  1. 1

    Planted story

    The April 1953 estimate planned to use [redacted] assets with wide connections to the Tehran press to build a climate favourable to Zahedi once Mossadegh was gone.

  2. 2

    Hidden messenger

    Iranian agents, not Americans, carried the message: that the Shah opposed Mossadegh and that a Tudeh takeover was near.

  3. 3

    Manufactured incident

    The history describes a sham bombing of a clergyman's house and propaganda casting Mossadegh as anti-religious, to turn clerics against him.

  4. 4

    Trusted repeaters

    Paid and recruited Iranians and local street networks made a CIA-run effort look like a domestic movement.

  5. 5

    Suppress the correction

    The record was kept hidden: Gasiorowski reports that the CIA destroyed almost all its coup files, and only a sentence of the history was released before 2000.

Through the FATE framework

  • Focus6/10

    Attention was steered to the Tudeh threat and Mossadegh's supposed hostility to religion.

  • Authority6/10

    The Shah's dismissal decree and clerical voices were used to give the removal a legal and religious face.

  • Tribe7/10

    It set clergy and the army against Mossadegh and exploited nationalist and anti-communist divisions.

  • Emotion6/10

    Fear of a communist takeover and offence at supposed irreligion were the main appeals.

Propaganda techniques used

Same playbook today

The same playbook can be run by anyone, on any side. We list every current PSYOP that matches Operation Ajax, whoever is behind it.

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  • Legitimize Bolsonaro's Political Exile

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  • Manufacture US-Iran War Consent

    The narrative's portrayal of Iran as 'duplicitous' and its leaders as 'irrational' (e.g., 'Iran 'unbelievably duplicitous' in denying talks') serves to delegitimize the Iranian government, a tactic used in the 1953 coup to undermine a democratically elected leader.

    236 articlesIntensity 8