Trump's 'hammer': Stephen Miller's power extends far beyond immigration

nbcnews.com·By Peter Nicholas, Matt Dixon and Katherine Doyle
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0out of 100
Elevated — multiple influence tactics active

This article portrays Stephen Miller as an indispensable, effective, and loyal operative for Donald Trump, integral to achieving his agenda. It persuades by emphasizing his diverse roles and consistent presence, even amidst controversy, suggesting his unconventional methods are vital for success. The article largely omits critical context about the societal impacts of policies Miller spearheaded, focusing instead on his operational effectiveness and loyalty to Trump's vision.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus3/10Authority4/10Tribe6/10Emotion5/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

attention capture
"Most people know Stephen Miller as the steely face of Donald Trump’s deportation push.But Miller has other jobs inside the West Wing; lots of other jobs."

This opening attempts to capture attention by setting up a contrast between public perception and a 'hidden truth,' promising more information about Miller's multifaceted role.

unprecedented framing
"Marco Rubio may have the most titles in Trump’s second term (four at one point), but Miller appears to carry the biggest jumble of assignments."

This frames Miller's role as unusually extensive and complex, implying an extraordinary level of responsibility and influence that sets him apart.

Authority signals

credential leveraging
"Interviews with 13 present and past Trump administration officials and lawmakers — many of whom were granted anonymity to speak candidly — suggest that the sheer sweep of Miller’s portfolio may partly account for his staying power in Trump-world."

The article uses the number of anonymous 'officials and lawmakers' to lend weight and credibility to its analysis of Miller's influence and survival in the administration.

expert appeal
"As Bannon described it in an interview."

Quoting Steve Bannon, a former chief strategist, offers an 'insider' perspective, leveraging his past high-level position to explain Miller's role.

expert appeal
"“All the executive orders signed on Day One, Week One, Month One are things that Stephen selected as executive orders that would be written, reviewed, edited and followed up on,” said a former White House official."

The 'former White House official' provides an authoritative, behind-the-scenes account, lending perceived authenticity to Miller's influence on policy implementation.

expert appeal
"“He [Miller] wants to focus on it,” said Sen. Lindsey Graham, R-S.C., who said he has spoken directly to Miller about Trump’s education agenda."

Citing Senator Lindsey Graham, a sitting lawmaker, adds institutional weight and an 'expert' voice on Miller's priorities and influence.

Tribe signals

us vs them
"He is helping drive the president’s effort to force changes on college campuses meant to uproot what Trump believes is an embedded liberal culture."

This establishes an 'us vs. them' dynamic, positioning Miller as a champion against a 'liberal culture' within academia, potentially alienating readers who identify with that culture or supporting those who oppose it.

identity weaponization
"“He understands the MAGA DNA better than anyone,” the person said."

This quote weaponizes the 'MAGA DNA' as an identity marker, implying Miller's deep connection to a specific political group and using it to define his effectiveness and loyalty.

us vs them
"Democratic lawmakers began calling for Miller’s resignation in Trump’s first term. In this go-round, retiring Republican Sen. Thom Tillis of North Carolina has joined the attack, likening Miller to “Wormtongue,” the sycophantic adviser to the king in J.R.R. Tolkien’s "The Lord of the Rings.""

This creates an 'us vs. them' narrative by highlighting opposition from 'Democratic lawmakers' and even a 'retiring Republican Sen. Thom Tillis,' contrasting their disapproval with Miller's continued presence and apparent indispensability.

us vs them
"“Stephen Miller is a great American,” wrote Sen. Ted Cruz, R-Texas, in a post on X last month. “The haters are the same ones who facilitated the deadly invasion of our nation.”"

Senator Cruz's quote sets up a clear 'us vs. them' dynamic, labeling Miller as a 'great American' (us) and his detractors as 'haters' (them) who are blamed for a 'deadly invasion,' converting policy disagreement into a tribal conflict.

Emotion signals

outrage manufacturing
"He looks to have survived a national uproar over federal agents’ killing of two Americans in Minnesota who were protesting the immigration crackdown he championed, and which the administration has recently loosened."

References to a 'national uproar' and the 'killing of two Americans' are designed to evoke strong emotional responses, painting a picture of high-stakes, controversial events surrounding Miller's actions.

outrage manufacturing
"A week after federal agents killed Renee Good in Minneapolis, Miller addressed Immigration and Customs Enforcement agents on Fox News directly, saying they had “federal immunity” to perform their duties. Soon after federal agents shot and killed another protester, Alex Pretti, on Jan. 24, the Department of Homeland Security issued a statement saying, “This looks like a situation where an individual wanted to do maximum damage and massacre law enforcement.” In the next hour, Miller posted three times on X, referring to Pretti as “a domestic terrorist,” a “would-be assassin,” and “an assassin.” Though the evidence did not back up those assertions, all the posts are still up."

This passage is highly charged, discussing 'killed' and 'shot and killed' protesters, accusations of 'federal immunity,' and Miller's characterization of a protester as a 'domestic terrorist' or 'assassin' despite lack of evidence. This is intended to provoke outrage and strong emotional reactions in the reader.

fear engineering
"Channeling Trump, Miller reinforces the notion that Washington, the nation’s capital, can’t be “crime-ridden and dangerous,” the senior administration official, who takes part in the meetings, said in an interview."

The phrase 'crime-ridden and dangerous' evokes fear and concern for safety, framing Miller's actions as a necessary response to a dire situation.

urgency
"Both Trump and Miller are in a hurry. Trump has less than three years to implement his policies, if that. A Democratic takeover of Congress in the midterm elections in November could paralyze Trump’s agenda.Conscious of the clock, Miller is moving with an urgency that at times takes colleagues aback."

The article explicitly states 'Both Trump and Miller are in a hurry' and 'Conscious of the clock,' emphasizing a limited timeframe and the potential for 'paralysis.' This creates a sense of urgency for the reader regarding the policies being discussed.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that Stephen Miller is an indispensable, uniquely effective, and loyal executor of Donald Trump's agenda, possessing a deep understanding of the 'MAGA DNA.' It seeks to shape the perception of Miller as a powerful, relentless operative who is central to Trump's political machine, even if unconventional in his methods.

Context being shifted

The article shifts the context from focusing on the controversial outcomes of Miller's policies to highlighting his operational effectiveness, loyalty, and sheer workload. By emphasizing his 'indispensability' and the breadth of his assignments, it makes his continued presence and influence seem like a logical and necessary component of the Trump administration, rather than a point of contention for his political stances or past actions.

What it omits

The article primarily omits detailed critical context regarding the specific policy outcomes and their societal impacts beyond the brief mentions of 'deportation push,' 'national uproar over federal agents’ killing of two Americans,' and 'public backlash.' While these events are mentioned, their deeper implications, ethical considerations, or the full extent of public and legislative opposition beyond a few specific quotes are not explored, allowing the focus to remain on Miller's operational role and Trump's perspective.

Desired behavior

The reader is nudged to accept Stephen Miller's significant and broad influence within the Trump administration as a given, and to view his unconventional methods and perceived lack of 'bedside manner' as acceptable, even necessary, for realizing Trump's agenda. It implicitly permits the reader to prioritize perceived efficiency and loyalty over other considerations when evaluating political figures.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing

"He looks to have survived a national uproar over federal agents’ killing of two Americans in Minnesota who were protesting the immigration crackdown he championed, and which the administration has recently loosened. Miller appears to have survived public backlash after federal agents shot two Americans in Minnesota."

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Rationalizing

"He doesn’t have the best bedside manner sometimes, but he’s very effective."

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Projecting

"He [Miller] is the driver, the conductor if you will,” the official said. Another senior administration official said in an interview that “maybe people aren’t used to getting phone calls from the Homeland Security adviser” — (meaning Miller) — “at all hours of the day.” “Stephen presses, to the best he can, the people to achieve this agenda so that we can finish the wall, we can keep America safe and we can deport the individuals in this country who don’t belong,” the official said. “And that may be a lot for some people, particularly people who aren’t used to such an aggressive agenda, but that’s the way Donald Trump focuses and that’s the way Donald Trump operates every day.”"

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)

"The White House did not make Miller available for an interview. Karoline Leavitt, the White House press secretary, said in a statement, “Stephen Miller has faithfully served President Trump for eleven years because he’s intelligent, hardworking, and loyal. As both Deputy Chief of Staff for Policy and Homeland Security Adviser, Stephen brings together all corners of the government to ensure every single policy, both foreign and domestic, is implemented at record speed. The results over the course of the past year speak for themselves.”"

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Identity weaponization

Techniques Found(14)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"Most people know Stephen Miller as the steely face of Donald Trump’s deportation push."

The word 'steely' is emotionally charged, suggesting a cold, unfeeling, and perhaps ruthless demeanor, which influences the perception of Miller from the outset.

Loaded LanguageManipulative Wording
"He is helping drive the president’s effort to force changes on college campuses meant to uproot what Trump believes is an embedded liberal culture."

Phrases like 'force changes' and 'uproot... an embedded liberal culture' are loaded, suggesting aggressive intervention and a deep-seated, possibly undesirable, ideological presence. 'Embedded liberal culture' can also be seen as loaded language for those who view 'liberal' negatively.

Loaded LanguageManipulative Wording
"We need to do something about these universities, they’re just out of hand here.”"

The phrase 'out of hand' is emotionally charged, implying a lack of control and an urgent need for intervention, thus framing universities negatively.

Loaded LanguageManipulative Wording
"He looks to have survived a national uproar over federal agents’ killing of two Americans in Minnesota who were protesting the immigration crackdown he championed, and which the administration has recently loosened."

The phrase 'national uproar' is emotionally charged, indicating widespread and intense public outrage, which is used to heighten the perceived negative impact of the events described.

Name Calling/LabelingAttack on Reputation
"In the next hour, Miller posted three times on X, referring to Pretti as “a domestic terrorist,” a “would-be assassin,” and “an assassin.”"

Miller uses highly negative and accusatory labels ('domestic terrorist,' 'would-be assassin,' 'assassin') for Alex Pretti, without providing supporting evidence that is acknowledged within the article, to discredit him.

Loaded LanguageManipulative Wording
"Though the evidence did not back up those assertions, all the posts are still up."

The use of 'though the evidence did not back up those assertions' implies a disregard for truth or accuracy, serving to subtly undermine Miller's credibility and actions.

Appeal to AuthorityJustification
"Asked about Tillis’ condemnation, the White House pointed to a string of social media posts from other GOP lawmakers praising Miller. “Stephen Miller is a great American,” wrote Sen. Ted Cruz, R-Texas, in a post on X last month."

The White House uses the praise from 'GOP lawmakers' and specifically Sen. Ted Cruz to validate Miller's character and actions, appealing to their political authority within a specific group rather than providing objective evidence.

Loaded LanguageManipulative Wording
"“The haters are the same ones who facilitated the deadly invasion of our nation.”"

The terms 'haters' and 'deadly invasion' are emotionally charged and loaded. 'Haters' dismisses critics by attributing their views to generalized negativity, while 'deadly invasion' is an alarmist phrase that demonizes immigration.

Loaded LanguageManipulative Wording
"“Stephen Miller has faithfully served President Trump for eleven years because he’s intelligent, hardworking, and loyal. As both Deputy Chief of Staff for Policy and Homeland Security Adviser, Stephen brings together all corners of the government to ensure every single policy, both foreign and domestic, is implemented at record speed. The results over the course of the past year speak for themselves.”"

Uses positively loaded terms such as 'faithfully served,' 'intelligent,' 'hardworking,' 'loyal,' and 'record speed' to create a highly favorable impression of Miller and his performance, without providing specifics or context for these claims. The phrase 'results... speak for themselves' is also vague and implies achievements without detailing what those achievements are.

Loaded LanguageManipulative Wording
"Up close, he can be a “sweet” colleague — as one person put it — who will inquire about someone’s family, but also preternaturally focused on the task at hand."

The word 'preternaturally' means beyond what is normal or natural, implying an almost superhuman or intense focus. This is a loaded term that exaggerates Miller's dedication and effectiveness.

Loaded LanguageManipulative Wording
"Channeling Trump, Miller reinforces the notion that Washington, the nation’s capital, can’t be “crime-ridden and dangerous,” the senior administration official, who takes part in the meetings, said in an interview."

The phrases 'crime-ridden and dangerous' are emotionally charged, evoking fear and negative imagery about the capital, and are used to justify intervention without objective data provided in the quote.

Loaded LanguageManipulative Wording
"He’s made it one of his missions in life to make sure that Jewish students can go to college without fear and that a lot of this ‘woke’ BS with federal dollars stops,” said Graham."

The term 'woke' BS is highly pejorative and emotionally charged for many, used to disparage certain viewpoints as absurd or undesirable without substantive argument, fostering immediate negative reaction. 'Missions in life' and 'without fear' are also loaded, framing Miller's actions as noble and necessary.

Appeal to TimeCall
"Both Trump and Miller are in a hurry. Trump has less than three years to implement his policies, if that. A Democratic takeover of Congress in the midterm elections in November could paralyze Trump’s agenda."

This quote creates a sense of urgency by highlighting the limited time available ('less than three years') and the potential for a 'paralyzed' agenda, implicitly pressuring for immediate action or support.

Loaded LanguageManipulative Wording
"“I think it’s kind of Stephen versus the entirety of the federal government.”"

This phrase uses hyperbole ('entirety of the federal government') to inflate the perceived challenge Miller faces, framing him as a solitary, determined figure against overwhelming odds, which can evoke sympathy or admiration.

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