Winter Olympics 2026: Gus Kenworthy took death threats over ICE post 'with grain of salt'

bbc.com·Katie Falkingham·2026-02-20
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Noticeable — persuasion techniques worth noting

This article tries to convince you that strongly criticizing government agencies, even with harsh language, is acceptable and 'right,' especially when done by public figures. It uses your emotions and a clear 'us-versus-them' narrative to do this, suggesting that anyone who reacts negatively to such criticism is inherently wrong. While it presents Gus Kenworthy's controversial statement and subsequent threats as a good-versus-bad situation, it leaves out crucial evidence about alleged ICE killings that it uses to justify Kenworthy's criticism.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus4/10Authority3/10Tribe5/10Emotion6/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

attention capture
"Team GB's Gus Kenworthy says he is "on the right side" after he received death threats for posting a graphic message about the United States' Immigration and Customs Enforcement organisation."

Immediately grabs attention with the provocative claim of death threats and a controversial stance on a political organization, suggesting a dramatic conflict.

novelty spike
"In January, intensive care nurse Alex Pretti, 37, and fellow Minnesota resident Renee Good, 37, were both killed by ICE agents in the city, sparking protests across the US."

Introduces a new, highly dramatic and violent incident involving ICE, which is distinct from Kenworthy's threats but adds to the sensational narrative.

Authority signals

celebrity endorsement
"Team GB's Gus Kenworthy says he is "on the right side""

Leverages Kenworthy's status as a Team GB athlete and Olympic medalist to lend weight and public interest to his controversial statement, rather than just the statement itself.

celebrity endorsement
"US skier Hunter Hess qualified in fifth and made an 'L' sign against his forehead after completing his first run, in response to US President Donald Trump calling him "a real loser"."

Uses the actions and statements of another high-profile athlete, Hunter Hess, to reinforce a narrative of defiance against a powerful figure (Trump), lending an air of credibility to the athletes' perspectives against established power.

Tribe signals

us vs them
"Team GB's Gus Kenworthy says he is "on the right side" after he received death threats for posting a graphic message about the United States' Immigration and Customs Enforcement organisation."

Establishes a clear 'us vs. them' dynamic between Kenworthy (and those who agree with his stance on ICE) and those who issued death threats or support ICE, framing it as a battle between 'right' and wrong.

social outcasting
"I couldn't imagine writing something like that about someone, especially on a public forum, anyone who does that has something wrong with them."

Kenworthy's statement implies that those who send death threats are inherently flawed ('something wrong with them'), creating a social barrier and implicitly shaming anyone who might hold such aggressive views, subtly discouraging dissent.

identity weaponization
"I'm not going to let controversy like that get in my way. I love the United States of America. I cannot say that enough."

Hunter Hess's statement attempts to reclaim patriotism ('I love the United States of America') while still expressing dissent against the current administration, aligning his identity with patriotism despite critical views, which can be a tribal marker.

Emotion signals

fear engineering
"received death threats for posting a graphic message"

Immediately triggers fear by highlighting death threats, creating a sense of danger and vulnerability around expressing controversial opinions.

outrage manufacturing
"In January, intensive care nurse Alex Pretti, 37, and fellow Minnesota resident Renee Good, 37, were both killed by ICE agents in the city, sparking protests across the US."

This detail is highly inflammatory and designed to evoke outrage at the alleged actions of ICE, leveraging the shock of innocent lives lost to stir strong emotional responses.

outrage manufacturing
"No-one wants to read bad things about themselves, things that are threats and violent and scary and homophobic."

Kenworthy directly appeals to shared human vulnerability and evokes emotional distress by describing the hateful content of the threats he received.

moral superiority
"I think I'm on the right side."

Kenworthy asserts his moral stance, implicitly positioning himself and his views as morally superior, which can resonate emotionally with readers who share similar values and provoke a sense of righteous alignment.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that openly criticizing government agencies, even with strong language, is a justifiable and 'right' stance, particularly when done by public figures. It also suggests that those who react negatively or issue threats in response are inherently 'wrong' or 'have something wrong with them.' The mechanism is to present Gus Kenworthy's controversial statement and subsequent threats as a clear good-vs-bad scenario, where Kenworthy represents the 'good' side standing up against injustice.

Context being shifted

The article shifts the context of Kenworthy's statement about ICE from a potentially professional or diplomatic issue for an athlete representing a national team to a moral one, aligning him with a victim of backlash rather than the instigator of controversy. This shift makes Kenworthy's actions feel brave and principled, rather than potentially problematic.

What it omits

The article states that 'intensive care nurse Alex Pretti, 37, and fellow Minnesota resident Renee Good, 37, were both killed by ICE agents in the city, sparking protests across the US.' This is presented as factual background for Kenworthy's statement. However, it omits any details or verification of these alleged killings, such as the date, specific circumstances, or if ICE agents were indeed found responsible and on what grounds. Without this critical information, the reader is encouraged to accept this assertion of wrongdoing by ICE as an undisputed fact, which then provides a strong justification for Kenworthy's expletive-laden criticism.

Desired behavior

The article implicitly grants permission for the reader to adopt a stance of righteous indignation against perceived governmental misconduct and to express strong disapproval, even using inflammatory language, when they feel they are 'on the right side.' It also encourages dismissal of critics or those who react negatively as having 'something wrong with them,' reinforcing a binary view of right and wrong in political discourse.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)
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Identity weaponization

"I couldn't imagine writing something like that about someone, especially on a public forum, anyone who does that has something wrong with them."

Techniques Found(4)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"'ICE' was preceded by an expletive"

The article uses euphemistic language to refer to the content of the message, avoiding directly stating the expletive while still conveying its presence and the controversial nature of the post. This can be seen as loaded language because it alludes to offensive content without explicitly using the language, which might evoke a stronger negative reaction from the reader.

Appeal to ValuesJustification
"I love the United States of America. I cannot say that enough."

Hunter Hess uses an appeal to patriotism or national pride to justify his position and potentially deflect criticism related to the 'L' sign incident.

Loaded LanguageManipulative Wording
"'a real loser'"

The direct quote from Donald Trump calling Hunter Hess 'a real loser' is emotionally charged and designed to demean rather than offer substantive criticism.

Appeal to ValuesJustification
"'money comes and goes, this opportunity won't'"

Kenworthy appeals to the value of seizing unique opportunities and following one's passion over financial concerns to justify his self-funded comeback. This statement frames his decision as driven by higher, more personal values.

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