‘Unbelievable how accurate’: How paid influencers hype Polymarket’s odds

politico.com·Jason Beeferman, Maya Kaufman, Jessie Blaeser, Declan Harty
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Investigative Journalism

This article is investigative reporting that documents findings through evidence and sourcing. It is not considered a psychological operation.

This article is not considered a psychological operation. It reveals that Polymarket's chief marketing officer, Matthew Modabber, used a personal PayPal account to send at least $350,000 to social media influencers, including far-right and progressive figures, to promote the prediction platform on X (formerly Twitter) without clear disclosure of paid partnerships. The report uncovers a covert marketing campaign aimed at boosting Polymarket's visibility in political circles while raising questions about transparency, financial disclosure, and regulatory compliance.

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