The hidden power brokers of AI

english.elpais.com·Patricia Fernández de Lis
View original article
0out of 100
Moderate — some persuasion patterns present

This article shifts focus from the high-profile clash between Elon Musk and Sam Altman to argue that real control of AI lies with nine powerful behind-the-scenes figures in finance, tech, and geopolitics—people like Jensen Huang and Larry Ellison—whose influence over infrastructure and capital shapes the future of AI with little public oversight. It uses dramatic language and vivid imagery to emphasize the hidden power behind AI's development, making the reader feel that the future is already decided by a select few. While it presents compelling profiles, it downplays the role of governments, global cooperation, and grassroots innovation, steering the reader toward accepting elite control as inevitable.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus6/10Authority4/10Tribe3/10Emotion5/10
FFocus
0/10
AAuthority
0/10
TTribe
0/10
EEmotion
0/10

Focus signals

unprecedented framing
"The tech trial of the century pits Elon Musk against Sam Altman in a California courtroom battle that has it all: money, betrayal, egos, and the future of the most disruptive technology of our time, artificial intelligence (AI)."

The phrase 'tech trial of the century' and the dramatic description of 'money, betrayal, egos, and the future' create an elevated sense of historical significance and novelty, positioning the event as uniquely consequential, which captures attention through hyperbolic, entertainment-driven framing.

attention capture
"These nine individuals are quietly deciding — far from press conferences and social‑media fights — how the technology that will change everything is built, financed, and governed."

This sentence positions the article as revealing a hidden, elite power structure, appealing to readers’ desire for exclusive insider knowledge. The claim that a small, secretive group is shaping 'everything' triggers curiosity and perceived urgency.

Authority signals

institutional authority
"In 2026, Huang was appointed to the U.S. President’s Council of Advisors on Science and Technology."

While citing a factual appointment to a presidential council, the detail adds institutional endorsement to Huang’s profile. However, it is reported as a biographical fact rather than used to directly validate claims, limiting the manipulation score.

expert appeal
"Major financial magazines have named him the best CEO in the world."

This invokes third-party expert consensus from reputable outlets to bolster Huang’s credibility. It is a mild appeal to authority but does not substitute for evidence or shut down debate.

Tribe signals

us vs them
"He came back. Then he bet on WeWork and lost billions more. He came back again."

The narrative around Masayoshi Son frames him as a relentless survivor, subtly constructing a 'champion against odds' identity. While not explicitly tribal, it creates a protagonist narrative that aligns the reader with Son’s perseverance.

identity weaponization
"Andreessen had been a Democratic voter for decades. But Biden’s proposal for a minimum tax on billionaires pushed him toward Trump, whom he actively funded in 2024."

This juxtaposition frames political alignment as a marker of ideological transformation among elites, implicitly inviting readers to categorize figures as 'with us' or 'against us' based on political affiliations. However, it’s contextual reporting rather than explicit tribal engineering.

Emotion signals

fear engineering
"The man who instilled the most fear in Silicon Valley and the White House in 2025."

This line deliberately evokes fear in the reader by suggesting that Liang Wenfeng’s actions represent a geopolitical and technological threat. The use of 'fear' in reference to both industry and state actors amplifies emotional stakes beyond mere competition.

moral superiority
"The most disturbing dimension of his power is the one no one discusses openly: one of his companies (G42) has been accused of developing espionage tools for the UAE, and negotiations to create a customized version of ChatGPT for the UAE include content tailored 'to the monarchy’s political line.'"

The phrase 'most disturbing' and the reference to censored AI content appeal to the reader’s sense of moral vigilance, implying that the UAE’s actions are ethically suspect. This positions the reader as ethically superior for recognizing such dangers.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article installs the belief that control over AI is not determined by public spectacle or legal battles but by a hidden network of nine elite individuals operating behind the scenes in finance, infrastructure, ideology, and geopolitics. It constructs the perception that AI's trajectory is shaped by personal vision, capital concentration, and strategic influence rather than democratic processes, collective innovation, or institutional oversight.

Context being shifted

The article creates a context in which AI governance feels naturally centralized among a select few by consistently equating infrastructure access, financial capital, or ideological influence with ultimate decision-making power. This makes the concentration of control appear not only factual but destined, normalizing the idea that a handful of private actors—rather than public institutions or international bodies—should steer AI’s evolution.

What it omits

The article omits any mention of regulatory bodies (e.g., EU AI Office, U.S. NIST), multilateral efforts (e.g., Global Partnership on AI), civil society organizations, open-source initiatives (e.g., EleutherAI, Hugging Face), or academic research collectives that play significant roles in shaping AI development. Their absence reinforces the illusion that only billionaire-backed ventures and state-linked financiers wield meaningful influence.

Desired behavior

The reader is nudged toward passive acceptance of elite-driven AI development—viewing these nine individuals as inevitable architects of the future—and discouraged from imagining or demanding systemic accountability, democratized control, or regulatory intervention. The tone implies that resistance or structural change would be futile against such concentrated power.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)
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Identity weaponization

Techniques Found(5)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Appeal to Fear/PrejudiceJustification
"The man who instilled the most fear in Silicon Valley and the White House in 2025."

Uses fear-based language ('instilled the most fear') to heighten the perceived threat posed by Liang Wenfeng, framing his technological success as a menacing development rather than a neutral or positive achievement, thus playing on geopolitical anxieties.

Loaded LanguageManipulative Wording
"radical deregulation, skepticism toward any body that might place limits on technology, and an unapologetic push for a militarized, anti-democratic vision of AI."

Uses emotionally charged and negatively framed descriptors like 'radical,' 'anti-democratic,' and 'militarized' to characterize Peter Thiel's ideology, shaping reader perception through moral condemnation rather than neutral description.

Loaded LanguageManipulative Wording
"one of his companies (G42) has been accused of developing espionage tools for the UAE"

The term 'espionage tools' is a value-laden phrase that frames G42’s activities in a seriously accusatory light without substantiating the claim within the article, thereby influencing the reader’s judgment through implication and stigma.

Exaggeration/MinimisationManipulative Wording
"Nvidia’s stock plummeted $589 billion in a single day, the largest destruction of market value in history."

The phrase 'largest destruction of market value in history' is an absolute superlative that positions the event as unprecedented. Without context or verification, such phrasing exaggerates the singularity and severity of the event for dramatic effect.

Loaded LanguageManipulative Wording
"the war for the future of military AI"

The use of 'war' to describe a political and business battle over contracts is a metaphorical escalation that frames competition as existential conflict, injecting urgency and threat into what is otherwise a strategic rivalry.

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