Israel-US Strikes Damage Tehran’s Historic Golestan Palace

hyperallergic.com·Isa Farfan
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Elevated — multiple influence tactics active

This article tries to convince you that US and Israeli airstrikes are wantonly destroying Iran's cultural sites and killing many people. It does this mainly by quoting experts and officials, and by using emotionally charged language to make you feel outraged about the damage and deaths. However, it leaves out important details, like what might have provoked these airstrikes, which makes the attacks seem unprovoked and more indiscriminately destructive than they might have been.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus6/10Authority7/10Tribe5/10Emotion7/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

unprecedented framing
"The relentless Israeli and American airstrikes on Iran have caused significant damage to the Qajar-era Golestan Palace, a UNESCO World Heritage Site in the heart of Tehran."

This immediately establishes an extraordinary and perhaps unprecedented event – a UNESCO site damaged by airstrikes, which creates a strong hook to draw attention.

attention capture
"As of Friday afternoon, March 5, US and Israeli attacks have killed over 1,300 people in Iran. President Donald Trump launched hostilities against the country last weekend without approval from Congress, killing Iran's Supreme Leader Ali Khamenei."

These statements present shocking and impactful claims (high casualty count, assassination of a leader, unapproved hostilities) designed to immediately seize and hold the reader's attention with dramatic developments.

novelty spike
"Photos from the site show debris of shattered windows, damaged ceilings, and broken marble statues."

This quote leverages visual novelty, presenting tangible evidence of damage to a historical site, which serves as a 'spike' to maintain engagement.

Authority signals

institutional authority
"According to UNESCO, the damage was caused by a shockwave from a nearby airstrike on March 2."

The article uses the institutional weight of UNESCO to substantiate the claim of damage and its cause, attributing accuracy through an established international body.

expert appeal
"Sussan Babaie, a professor of Iranian and Islamic arts at the University of London, called the reported damage to the Golestan Palace “extraordinarily worrying.”"

Leverages the credentials and expertise of a professor from a reputable university to validate and amplify the concern regarding the damage.

expert appeal
"Christiane Gruber, a professor of Islamic art history at the University of Michigan who has worked in the palace, noted that the complex houses a large selection of artworks and one of the world’s most important collections of Islamic manuscripts."

Employs another academic expert with direct experience with the site ('worked in the palace') to lend credibility and weight to the description of the palace's value and the significance of its contents.

institutional authority
"“UNESCO world heritage sites never belong to a particular political ‘regime’ or group of leaders," Gruber said. "They are part of our shared global patrimony, and they demand our collective custodianship and protection, above all in times of war.”"

While this is a direct quote from an expert, the article uses this expert to invoke the authority and principles of UNESCO and international conventions, framing the damage as a violation of universally accepted norms.

Tribe signals

us vs them
"The relentless Israeli and American airstrikes on Iran have caused significant damage..."

This statement immediately establishes a clear 'us vs. them' dynamic, framing 'Israeli and American' as the aggressors and 'Iran' as the victim, creating an in-group/out-group narrative.

identity weaponization
"“UNESCO world heritage sites never belong to a particular political ‘regime’ or group of leaders," Gruber said. "They are part of our shared global patrimony, and they demand our collective custodianship and protection, above all in times of war.”"

While from an expert quote, the article uses this to weaponize the identity of 'global patrimony' and 'collective custodianship,' suggesting that anyone who doesn't condemn attacks on such sites is against this shared human identity, creating a form of identity-based pressure not to disagree.

Emotion signals

outrage manufacturing
"The relentless Israeli and American airstrikes on Iran have caused significant damage to the Qajar-era Golestan Palace, a UNESCO World Heritage Site in the heart of Tehran."

The phrase 'relentless' combined with the destruction of a 'UNESCO World Heritage Site' is designed to evoke immediate outrage at the perceived barbarity and disregard for cultural heritage.

fear engineering
"As of Friday afternoon, March 5, US and Israeli attacks have killed over 1,300 people in Iran. President Donald Trump launched hostilities against the country last weekend without approval from Congress, killing Iran's Supreme Leader Ali Khamenei."

This quote uses shocking figures (1,300 deaths) and describes a dramatic, potentially destabilizing event (assassination of a leader, hostilities without Congressional approval) to evoke fear and alarm regarding the scale and nature of the conflict.

moral superiority
"“UNESCO world heritage sites never belong to a particular political ‘regime’ or group of leaders...They are part of our shared global patrimony, and they demand our collective custodianship and protection, above all in times of war.”"

This statement frames the issue in moral terms, associating the protection of heritage with universal values ('shared global patrimony') and positioning those who agree as morally superior or aligned with global good, while implying the aggressors violate these values.

emotional fractionation
"Sussan Babaie, a professor of Iranian and Islamic arts at the University of London, called the reported damage to the Golestan Palace “extraordinarily worrying.”"

The expert's quote using 'extraordinarily worrying' provides a specific emotional spike, underscoring the severity of the situation in emotionally charged language, reinforcing prior emotional appeals.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that the United States and Israel are intentionally or negligently destroying Iran's cultural heritage and that their actions are indiscriminate and highly destructive, leading to significant loss of life and historical artifacts.

Context being shifted

The article shifts the context from specific military objectives or the broader geopolitical conflict to focus intensely on the destruction of a cultural site and the loss of life, thereby highlighting the 'cost' of the conflict in terms of irreplaceable heritage and human suffering rather than strategic gains or instigating factors.

What it omits

The article omits any discussion of the events or provocations that led to the US and Israeli airstrikes, including the killing of Iran's Supreme Leader Ali Khamenei, which is mentioned as a result of the strikes but not as a potential cause. This omission makes the strikes appear as unprovoked aggression rather than retaliatory actions or part of an ongoing conflict. It also doesn't elaborate on the nature of the 'nearby airstrike' that caused the damage, potentially implying an indiscriminate attack rather than a targeted military objective near the site.

Desired behavior

The reader is nudged to feel outrage and condemnation towards the US and Israeli actions, to view the conflict as a barbaric assault on culture and innocent lives, and potentially to advocate for immediate cessation of these actions or increased protection for cultural heritage sites in conflict zones.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

"Trump threatened to strike 52 sites in Iran, including those of cultural heritage value, following the US's assassination of Iranian military officer Qasem Soleimani in 2020. That threat, she said, goes against international conventions."

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)

"Sussan Babaie, a professor of Iranian and Islamic arts at the University of London, called the reported damage to the Golestan Palace “extraordinarily worrying.” ... Christiane Gruber, a professor of Islamic art history at the University of Michigan who has worked in the palace, noted that the complex houses a large selection of artworks and one of the world’s most important collections of Islamic manuscripts."

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Identity weaponization

"UNESCO world heritage sites never belong to a particular political ‘regime’ or group of leaders. They are part of our shared global patrimony, and they demand our collective custodianship and protection, above all in times of war."

Techniques Found(5)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"The relentless Israeli and American airstrikes on Iran have caused significant damage to the Qajar-era Golestan Palace"

The word 'relentless' is emotionally charged and portrays the airstrikes as continuous and without mercy, influencing the reader's perception of the actions.

Name Calling/LabelingAttack on Reputation
"President Donald Trump launched hostilities against the country last weekend without approval from Congress, killing Iran's Supreme Leader Ali Khamenei."

While stating an action, framing it as 'killing Iran's Supreme Leader' rather than 'striking a target that resulted in the death of...' uses a strong, accusatory verb that can evoke negative feelings towards Trump's actions and character.

Appeal to AuthorityJustification
"Sussan Babaie, a professor of Iranian and Islamic arts at the University of London, called the reported damage to the Golestan Palace “extraordinarily worrying.”"

The article cites a professor from a prestigious university to lend credibility and weight to the statement about the damage, suggesting that her expert opinion confirms the severity of the situation.

Appeal to AuthorityJustification
"Christiane Gruber, a professor of Islamic art history at the University of Michigan who has worked in the palace, noted that the complex houses a large selection of artworks and one of the world’s most important collections of Islamic manuscripts."

The author uses the expertise and affiliation of Professor Gruber to reinforce the cultural significance and value of the damaged palace, implying that her assessment is authoritative.

Appeal to ValuesJustification
"“They are part of our shared global patrimony, and they demand our collective custodianship and protection, above all in times of war.”"

This quote appeals to universal values of shared heritage, collective responsibility, and cultural preservation, attempting to unite readers in condemnation of actions that threaten such sites.

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