Revealed: Microsoft deepened ties with Israeli military to provide tech support during Gaza war

theguardian.com·Harry Davies·2025-01-23
View original article
0out of 100
Noticeable — persuasion techniques worth noting

This article highlights how Microsoft's cloud technology and AI systems were increasingly used by the Israeli military during its offensive in Gaza, based on leaked documents and investigations. It aims to show that major US tech companies are deeply involved in Israel's military operations, nudging readers to question these companies' ethics and potentially support protests.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus6/10Authority7/10Tribe3/10Emotion5/10
FFocus
0/10
AAuthority
0/10
TTribe
0/10
EEmotion
0/10

Focus signals

unprecedented framing
"The Israeli military’s reliance on Microsoft’s cloud technology and artificial intelligence systems surged during the most intensive phase of its bombardment of Gaza, leaked documents reveal."

The opening sentence uses 'leaked documents reveal' and 'surged during the most intensive phase' to suggest a significant, previously unknown development, commanding immediate attention for its novelty and potential impact.

breaking framing
"The files offer an inside view of how Microsoft deepened its relationship with Israel’s defence establishment after 7 October 2023, supplying the military with greater computing and storage services and striking at least $10m in deals to provide thousands of hours of technical support."

The phrase 'inside view' and the specific details like 'deepened its relationship' and 'at least $10m in deals' present this as new, crucial information that hasn't been widely known, framing it as a 'breaking' story about a significant partnership shift.

novelty spike
"The investigation, which also draws on interviews with sources from across Israel’s defence and intelligence establishment, sheds new light on how the Israel Defense Forces (IDF) turned to major US tech companies to meet the technological demands of war."

The phrase 'sheds new light' explicitly highlights the newness of the information being presented, creating a novelty spike to capture and retain reader attention.

unprecedented framing
"However, in a war that has become known for the IDF’s application of novel systems on the battlefield – including AI-driven target recommendation tools such as The Gospel and Lavender – the role played by major US-headquartered tech companies to support Israel’s operations in Gaza has, until now, largely remained out of sight."

The statement 'until now, largely remained out of sight' positions the revealed information as something hidden and now brought to light, implying an extraordinary disclosure that demands attention because it changes the existing understanding of the situation.

novelty spike
"In January 2024, OpenAI quietly deleted its own restrictions against the use of its services for “military and warfare” activities as part of a comprehensive rewrite of its policies. At around this time, files suggest, the Israeli military’s consumption of the Azure OpenAI suite of products began to spike."

The phrase 'quietly deleted its own restrictions' suggests a secretive, significant change that has only now come to light, creating a novelty spike around a potentially ethically controversial action.

Authority signals

institutional authority
"The Israeli military’s reliance on Microsoft’s cloud technology and artificial intelligence systems surged during the most intensive phase of its bombardment of Gaza, leaked documents reveal."

The term 'leaked documents reveal' implies that the information comes from official, internal sources, lending inherent credibility and institutional weight to the claims, as opposed to mere speculation.

institutional authority
"Microsoft’s deep ties with Israel’s military are revealed in an investigation by the Guardian with the Israeli-Palestinian publication +972 Magazine and a Hebrew-language outlet, Local Call. It is based in part on documents obtained by Drop Site News, which has published its own story."

Citing multiple established journalistic institutions (The Guardian, +972 Magazine, Local Call, Drop Site News) and their collaborative 'investigation' lends significant institutional weight and journalistic authority to the findings, implying a thorough and credible inquiry.

expert appeal
"The investigation, which also draws on interviews with sources from across Israel’s defence and intelligence establishment, sheds new light on how the Israel Defense Forces (IDF) turned to major US tech companies to meet the technological demands of war."

The phrase 'interviews with sources from across Israel’s defence and intelligence establishment' leverages the authority of unnamed internal experts and officials, suggesting privileged access to credible information.

expert appeal
"Multiple Israeli defence sources said, the IDF has become increasingly dependent on the likes of Microsoft, Amazon and Google to store and analyse greater volumes of data and intelligence information for longer period."

Referencing 'multiple Israeli defence sources' provides a veneer of expert consensus and insider knowledge, rather than just stating a conclusion, lending the claim more persuasive weight due to expert corroboration.

institutional authority
"The leaked documents, which include commercial records from Israel’s defence ministry and files from Microsoft’s Israeli subsidiary, suggest Microsoft’s products and services, chiefly its Azure cloud computing platform, were used by units across Israel’s air, ground and naval forces, as well as its intelligence directorate."

Citing 'commercial records from Israel’s defence ministry and files from Microsoft’s Israeli subsidiary' directly attributes the information to official, authoritative corporate and governmental documentation, making the claims seem more factual and undeniable.

expert appeal
"In remarks revealed by +972 and Local Call, Col Racheli Dembinsky explained that the most significant advantage the cloud companies provided was their “crazy wealth of services”, including their advanced AI capabilities. Working with these companies, she said, provided the IDF with “very significant operational effectiveness” in Gaza."

Quoting 'Col Racheli Dembinsky,' a military commander, directly provides an expert endorsement of the claims regarding operational effectiveness, leveraging her professional authority to substantiate the article's points.

Tribe signals

us vs them
"In the US, commercial ties between Israel’s military and big tech groups are coming under increasing scrutiny and have sparked protests among tech workers who fear products they build and maintain have enabled a war in Gaza in which Israel stands accused of grave violations of international humanitarian law."

This quote introduces an 'us vs. them' dynamic between 'tech workers who fear products they build...have enabled a war' and the 'big tech groups' / 'Israel's military'. It subtly sets up a division where one side is aligned with moral concern ('grave violations of international humanitarian law') while the other is implicitly associated with contributing to those violations. This doesn't create a direct consensus but highlights a tribal division.

Emotion signals

outrage manufacturing
"The Israeli military’s reliance on Microsoft’s cloud technology and artificial intelligence systems surged during the most intensive phase of its bombardment of Gaza, leaked documents reveal."

The juxtaposition of 'Microsoft's cloud technology and artificial intelligence' with 'bombardment of Gaza' implicitly connects a renowned tech company with military actions that have generated widespread controversy and emotional response, likely aiming to evoke a sense of outrage or concern regarding corporate complicity.

outrage manufacturing
"In the US, commercial ties between Israel’s military and big tech groups are coming under increasing scrutiny and have sparked protests among tech workers who fear products they build and maintain have enabled a war in Gaza in which Israel stands accused of grave violations of international humanitarian law."

The mention of 'grave violations of international humanitarian law' and 'sparked protests among tech workers' is designed to tap into existing moral outrage and ethical concerns related to the conflict. It weaponizes emotionally charged language to frame the subject as ethically problematic.

outrage manufacturing
"A system Israeli security forces use to manage the population registry and movement of Palestinians in the West Bank and Gaza, known as “Rolling Stone”, was maintained using Microsoft’s technology."

Describing the use of technology for 'managing the population registry and movement of Palestinians' in the context of a conflict that has drawn accusations of human rights abuses can evoke a sense of unease or outrage by associating a well-known company with control over a vulnerable population.

outrage manufacturing
"During the Gaza offensive, Microsoft’s suite of communications and messaging systems were used by Ofek, an air force unit responsible for managing large databases of potential targets for lethal strikes known as “target banks”."

Connecting Microsoft's technology directly to 'databases of potential targets for lethal strikes' in the 'Gaza offensive' aims to provoke strong emotional responses, specifically outrage or alarm, by associating a civilian tech company with the machinery of war and potential fatalities.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that major US tech companies, specifically Microsoft, have become deeply entangled in and are actively supporting Israel's military operations in Gaza, potentially enabling actions that raise concerns about international humanitarian law. It seeks to establish that this involvement is significant, increasing, and often covert, changing the perception of these tech companies as neutral entities to active participants in conflict.

Context being shifted

The article shifts the context of technology's role in modern warfare from a general understanding of technological advancement to a specific focus on the direct, operational dependency of a military (Israel's IDF) on commercial cloud and AI services provided by US tech giants. It frames this reliance as a 'paradigm shift' and a critical component of the conflict, making the tech companies' responsibility (or complicity) in its outcomes feel natural.

What it omits

The article largely omits the broader geopolitical context of the Israeli-Palestinian conflict, focusing almost exclusively on the technological aspect. It details Microsoft's deepening ties without extensive discussion of the historical complexities or alternative perspectives on Israel's security needs or actions, which could offer a different interpretative frame for the tech companies' involvement. While mentioning 'grave violations of international humanitarian law,' it does not elaborate on these accusations or present Israel's counter-arguments or justifications for its military operations.

Desired behavior

The article nudges the reader toward increased scrutiny and potential criticism of major tech companies' ethical practices and their involvement in military actions. It may encourage readers to demand greater transparency from these companies, support protests against such collaborations, or reconsider the ethical implications of using or investing in these tech brands. The article specifically references 'protests among tech workers,' subtly inviting readers to similar actions or sentiments.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

-
Socializing
-
Minimizing
-
Rationalizing
-
Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

-
Silencing indicator
!
Controlled release (spokesperson test)

"Microsoft declined to comment on the findings of the investigation or answer questions about its work for the IDF. An IDF spokesperson said: “We won’t comment on the subject.” ​I​srael’s defence ministry also declined to comment. / Approached for comment, OpenAI did not respond to questions about its knowledge of how the Israeli military uses its products. A spokesperson for OpenAI said: “OpenAI does not have a partnership with the IDF.”"

-
Identity weaponization

Techniques Found(5)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"The Israeli military’s reliance on Microsoft’s cloud technology and artificial intelligence systems surged during the most intensive phase of its bombardment of Gaza, leaked documents reveal."

The phrase 'most intensive phase of its bombardment of Gaza' is emotionally charged language that frames the military action negatively from the outset, implying an overwhelming and destructive force rather than a military operation.

Loaded LanguageManipulative Wording
"In a war that has become known for the IDF’s application of novel systems on the battlefield – including AI-driven target recommendation tools such as The Gospel and Lavender – the role played by major US-headquartered tech companies to support Israel’s operations in Gaza has, until now, largely remained out of sight."

Describing AI tools as 'novel systems on the battlefield' and giving specific names like 'The Gospel' and 'Lavender' for 'AI-driven target recommendation tools' can evoke a sense of advanced, potentially dehumanizing warfare, creating a negative emotional response without explicitly stating a negative conclusion.

Obfuscation/VaguenessManipulative Wording
"Precisely how the IDF used Azure’s AI-based products was not specified, but documents suggest it drew on a range of AI-powered translation and speech-to-text conversion tools."

The phrasing 'not specified, but documents suggest it drew on a range' is vague. While it states a lack of specificity, it immediately follows with a 'suggestion' of use, which can lead the reader to assume more concrete evidence exists for the suggested use than is actually presented.

Loaded LanguageManipulative Wording
"Its staff also worked closely with the IDF’s intelligence directorate, including its elite surveillance division, Unit 8200."

The term 'elite surveillance division' carries connotations of pervasive monitoring and secrecy, which can evoke a degree of suspicion or concern without direct allegation.

Exaggeration/MinimisationManipulative Wording
"Two years later, as Israel embarked on a ground invasion and aerial campaign in Gaza, unprecedented in its speed and intensity, the IDF’s insatiable demand for bombs was matched by its need for greater access to cloud computing services."

The phrase 'insatiable demand for bombs' is an exaggeration that implies an uncontrolled and excessive pursuit of weaponry, aimed at creating a strong negative impression of the IDF's actions.

Share this analysis