Iran’s residents left in a state of shock as war nears two-week mark

theglobeandmail.com·Amir-hussein Radjy And Sarah El Deeb
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Elevated — multiple influence tactics active

This article strongly persuades you to feel sympathy for Iranian civilians and outrage at the US-Israeli air campaign by using vivid descriptions of suffering and destruction, like the story of the athlete and the damaged national symbols. It focuses heavily on the emotional impact of the strikes on daily life in Tehran, while largely omitting details about Iran's own military actions or the US-Israeli justifications for their campaign.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus6/10Authority4/10Tribe7/10Emotion8/10
FFocus
0/10
AAuthority
0/10
TTribe
0/10
EEmotion
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Focus signals

attention capture
"An engineer crouches under a park bench as fighter jets roar overhead. An athlete wracked by anxiety can’t sleep as explosions go off. With the internet shut down, families and friends rely on each other for news about the war and the latest damage caused by air strikes."

This opening paragraph uses vivid, personal anecdotes and sensory details to immediately draw the reader in and capture attention, highlighting the dramatic and unusual circumstances.

unprecedented framing
"Fierce U.S.-Israeli bombardment of Iran’s capital, Tehran, now at the end of its second week, has left residents in a state of shock."

Framing the bombardment as 'fierce' and having left residents in a 'state of shock' suggests an extraordinary and intense situation, demanding immediate attention due to its severity.

breaking framing
"Explosion hits Tehran as thousands gather for mass demonstration"

This headline-like interjection breaks the narrative flow with a sudden, impactful claim, creating a sense of breaking news and urgency that captures the reader's focus on a dramatic, unfolding event.

novelty spike
"Widely respected national symbols have been threatened. The monumental archway of Azadi Square, often seen as the capital’s modern emblem, was enveloped by smoke after strikes nearby, while the 19th-century Golestan Palace, a landmark of historic pride, had its windows blasted out."

The destruction or threat to national symbols is presented as an extraordinary and shocking development, serving as a novelty spike that grabs attention due to its iconic nature.

Authority signals

institutional authority
"He was among a half dozen Tehran residents reached by The Associated Press, all of whom spoke on condition of anonymity out of fear for their safety."

Leverages the institutional credibility of The Associated Press to suggest rigorous journalism, despite the sources remaining anonymous. The anonymity itself is framed as a sign of the severity of the situation, indirectly boosting the AP's perceived ability to get difficult access.

expert appeal
"The Iranian Red Crescent says thousands of civilian sites have been damaged, including hospitals, schools, universities and homes."

Cites the Iranian Red Crescent, an organization with perceived humanitarian authority and expertise in assessing damage and casualties, to lend weight to claims of civilian impact.

institutional authority
"according to Armed Conflict Location and Event Data, a U.S.-based monitoring group."

Cites ACLED, a monitoring group, to provide an objective, data-driven feel to the claims about roadblocks and checkpoints being hit, adding a layer of factual authority to the reporting.

Tribe signals

us vs them
"U.S.-Israeli bombardment of Iran’s capital, Tehran, now at the end of its second week, has left residents in a state of shock."

Immediately establishes a clear 'us vs. them' dynamic: the 'U.S.-Israeli' forces as the aggressors, and the 'residents' of Tehran as the victims. This sets up an immediate tribal alignment of the reader with the civilian population under attack.

us vs them
"The war is fraying nerves across the region, as Iran fires waves of missiles and drones at Israel, U.S. military bases and its Persian Gulf neighbours."

While acknowledging Iran's actions, the primary framing of the article remains centered on the impact of 'U.S.-Israeli bombardment' on Tehran civilians. Iran's actions are presented in a more factual, distant manner, whereas the US/Israeli actions are directly linked to the emotional and physical suffering of the 'us' (civilians of Tehran), thereby reinforcing the perceived tribal divide.

identity weaponization
"U.S.-Israeli strikes have heavily targeted positions of the Guard, Basij and police forces, the main enforcers of the Islamic Republic that suppressed protests earlier this year, killing thousands and arresting tens of thousands."

This quote creates an artificial tribal division between the Iranian population and its government/security forces. By highlighting the security forces' past actions of 'killing thousands and arresting tens of thousands,' the article implicitly justifies the targeting of these groups, and suggests that the civilians are separate from, and even opposed to, the 'them' that is being targeted, thereby weaponizing their identity as oppressed citizens.

identity weaponization
"“I try to keep myself calm and tell myself, ‘This is the price we have to pay for getting rid of the Islamic Republic,’ ” she said."

This quote directly frames suffering as a price for a political objective — opposition to the Islamic Republic. It weaponizes the identity of those who want to 'get rid of the Islamic Republic,' implicitly suggesting that the current suffering is a necessary step towards a desired future, reinforcing an 'us' (anti-regime civilians) vs. 'them' (the regime and its supporters) dynamic, and inviting readers to align with the 'us' hoping for regime change.

us vs them
"But the damage from the air campaign is worrying some of those who want to see the Islamic Republic fall."

Further solidifies the 'us vs. them' narrative by creating another internal tribal split: those who want the Islamic Republic to fall (the perceived 'good' Iranians) versus the implication that the current military actions risk harming even this 'good' group. This reinforces the idea that there's a distinct pro-change camp that the reader should identify with.

us vs them
"A 27-year-old nurse said the surgery unit where she works in a Tehran hospital was still treating protesters with serious wounds. She described the U.S. and Israeli targeting of Iran’s leadership and security forces as “revenge” for the killings of protesters and said she was happy to see the security forces hit."

This quote explicitly leverages the suffering of past protesters to justify the current military actions against the government. It creates a tribal identification with the protesters and a strong 'us vs. them' against the 'Islamic Republic' and its security forces who are deemed deserving of 'revenge'.

Emotion signals

fear engineering
"An engineer crouches under a park bench as fighter jets roar overhead. An athlete wracked by anxiety can’t sleep as explosions go off."

Uses vivid, relatable imagery of fear and anxiety under attack to immediately engineer emotional resonance and put the reader in a state of apprehension.

outrage manufacturing
"Fierce U.S.-Israeli bombardment of Iran’s capital, Tehran, now at the end of its second week, has left residents in a state of shock. From central historic quarters to upscale northern areas, bombs are shaking the city day and night, with no sirens or warning systems to alert the public."

The term 'fierce bombardment' combined with the lack of warning systems and the description of bombs 'shaking the city day and night' is designed to evoke outrage at the perceived indiscriminate and terrifying nature of the attacks.

fear engineering
"“The psychological pressure is real,” said the athlete, who lives in a northern area of the capital. He was among a half dozen Tehran residents reached by The Associated Press, all of whom spoke on condition of anonymity out of fear for their safety."

Directly quotes feelings of psychological pressure and emphasizes sources remaining anonymous 'out of fear for their safety,' directly instilling a sense of fear regarding the context and the potential repercussions for speaking out.

outrage manufacturing
"The monumental archway of Azadi Square, often seen as the capital’s modern emblem, was enveloped by smoke after strikes nearby, while the 19th-century Golestan Palace, a landmark of historic pride, had its windows blasted out."

Damaging national symbols and landmarks of 'historic pride' is presented as an act causing outrage and disrespect, beyond just physical destruction.

outrage manufacturing
"Israeli strikes on oil depots in Tehran last weekend had a particularly profound impact on residents’ psyches. After the blasts, giant fires raged, and toxic, black smoke filled the air – partially eased by rains in the following days. “I could barely breathe and had to go buy an inhaler,” a 54-year-old Tehran resident who is a human-rights activist said. “People are worried it will affect their drinking water.” As she spoke to AP, a blast went off in the background."

This passage uses descriptions of 'giant fires,' 'toxic, black smoke,' and a personal account of difficulty breathing ('had to go buy an inhaler') to evoke strong disgust and outrage over the environmental and health impacts. The detail of a 'blast going off in the background' while speaking to AP heightens the emotional intensity and feeling of immediate danger.

moral superiority
"The Iranian Red Crescent says thousands of civilian sites have been damaged, including hospitals, schools, universities and homes. Iran has not publicly updated its death toll from the over 1,200 previously reported."

By explicitly stating damage to 'hospitals, schools, universities and homes,' the article aims to evoke moral outrage at the targeting of civilian infrastructure, framing it as an immoral act, and contrasting it with the less explicitly stated military targets previously mentioned. The mention of the death toll, even if not updated, highlights the severe human cost.

fear engineering
"Almost total Israeli and U.S. air superiority has opened up the capital to attack at any moment."

This statement generates fear by emphasizing the constant, unpredictable threat of attack, creating a sense of vulnerability and insecurity for the residents.

outrage manufacturing
"“Do you really want to turn us into a scorched country, something the Islamic Republic couldn’t do itself?”"

This rhetorical question, attributed to an activist, is a powerful plea designed to shock the reader and generate outrage, implying that the current actions are disproportionate and potentially disastrous, even worse than the internal regime's impact, thus strongly appealing to emotion over reason.

emotional fractionation
"A 27-year-old nurse said the surgery unit where she works in a Tehran hospital was still treating protesters with serious wounds. She described the U.S. and Israeli targeting of Iran’s leadership and security forces as “revenge” for the killings of protesters and said she was happy to see the security forces hit. But the damage from the air campaign is worrying some of those who want to see the Islamic Republic fall."

This passage exemplifies emotional fractionation. It elicits satisfaction/justification (revenge for protesters), then quickly shifts to worry and concern about the broader damage, creating a complex emotional response of both approval and apprehension regarding the attacks, making the reader emotionally unsettled.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that the U.S.-Israeli air campaign is causing widespread suffering and destruction in Tehran, disproportionately affecting civilians and residential areas, and that the Iranian regime is struggling to maintain control amidst the chaos. It suggests the attacks are brutal, indiscriminate, and causing severe psychological distress and infrastructural damage to the Iranian populace and national symbols. It also hints at a growing internal dissent against the ruling regime, but simultaneously portrays the regime as ruthlessly suppressing any opposition, making outward protest dangerous.

Context being shifted

The article shifts the context from an ongoing regional conflict where Iran is also actively launching missiles and drones, to a localized narrative of Tehran under siege by US-Israeli forces. By dwelling on the specifics of Tehran residents' experiences, the broader geopolitical context of the conflict and the actions of the Iranian government that might have led to such strikes are downplayed, making the US-Israeli actions appear as a unilateral assault on a civilian population.

What it omits

The article mentions briefly 'Iran fires waves of missiles and drones at Israel, U.S. military bases and its Persian Gulf neighbours' but does not provide details of the scale, targets, or impact of these Iranian actions. This omission prevents readers from understanding the full scope of the conflict and could lead them to perceive the US-Israeli actions as initiating or escalating the conflict without provocation, rather than as a retaliatory or defensive measure. The specific justifications given by the US and Israel for their campaign beyond 'targeting positions of the Guard, Basij and police forces' are also largely absent, which would provide a more complete understanding of their strategic objectives.

Desired behavior

The article implicitly grants permission for the reader to feel sympathy and possibly outrage towards the suffering Iranian civilians, and to view the US-Israeli air campaign as a brutal, destructive, and potentially indiscriminate act. It might also encourage a questioning of the legitimacy or humanity of the US-Israeli actions, and potentially foster skepticism towards official justifications for such military campaigns.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)

"“The psychological pressure is real,” said the athlete, who lives in a northern area of the capital. He was among a half dozen Tehran residents reached by The Associated Press, all of whom spoke on condition of anonymity out of fear for their safety."

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Identity weaponization

Techniques Found(12)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"Fierce U.S.-Israeli bombardment of Iran’s capital, Tehran, now at the end of its second week, has left residents in a state of shock."

The word 'fierce' is emotionally charged and disproportionate to the rest of the description in the sentence, which focuses on the duration of the bombardment and the residents' state of shock, implying a level of intensity beyond factual reporting.

Exaggeration/MinimisationManipulative Wording
"The monumental archway of Azadi Square, often seen as the capital’s modern emblem, was enveloped by smoke after strikes nearby, while the 19th-century Golestan Palace, a landmark of historic pride, had its windows blasted out."

The phrase 'enveloped by smoke' is an exaggeration for a structure that was 'effected by strikes nearby', creating a dramatic image of potential destruction without explicitly stating the structure was directly hit. Similarly, 'blasted out' for windows, while possible, is a strong term used to maximize the apparent damage.

Loaded LanguageManipulative Wording
"toxic, black smoke filled the air"

The use of 'toxic' without specific evidence or context about the chemical composition of the smoke beyond it being from oil fires, serves to heighten fear and alarm regarding the environmental and health impacts beyond a straightforward description of 'black smoke'.

Obfuscation/VaguenessManipulative Wording
"The U.S.-Israeli air campaign has struck thousands of sites across Iran, most belonging to the military and the paramilitary Revolutionary Guard. The Iranian Red Crescent says thousands of civilian sites have been damaged, including hospitals, schools, universities and homes. Iran has not publicly updated its death toll from the over 1,200 previously reported."

The juxtaposition of 'thousands of sites...most belonging to the military' with 'thousands of civilian sites have been damaged' without clarifying the overlap or providing more specific numbers, creates an ambiguous narrative about the primary targets and the extent of civilian harm. The phrase 'most belonging to the military' could minimize the impact on, or number of, non-military targets.

Exaggeration/MinimisationManipulative Wording
"A 33-year-old engineer described the aftermath of the oil depot strikes as an 'end-of-times scene.'"

This quote directly attributes an extreme description to an individual, but by explicitly including it, the article uses this hyperbole to convey the severity of the situation. While attributed, its inclusion leverages an exaggerated framing of the event.

Loaded LanguageManipulative Wording
"Almost total Israeli and U.S. air superiority has opened up the capital to attack at any moment."

The phrase 'opened up the capital to attack at any moment' is emotionally charged, suggesting a constant, imminent threat and vulnerability, portraying the situation in a more dramatic and fearful light than simply stating the reality of air attacks.

Loaded LanguageManipulative Wording
"Normally a vibrant city of over 9 million people, Tehran’s streets – in between air strikes – are now eerily quiet."

The word 'eerily' is emotionally loaded, conveying a sense of unnatural, unsettling quiet rather than simply stating that the streets are quiet. This emphasizes a feeling of dread or foreboding.

Loaded LanguageManipulative Wording
"Basij, the feared all-volunteer wing of the Guard."

Labeling the Basij as 'the feared all-volunteer wing' uses loaded language to instantly evoke a negative perception based on fear, framing them in a specific, unfavorable way without detailing the reasons for this fear in direct action within the immediate context.

Appeal to ValuesJustification
"“I try to keep myself calm and tell myself, ‘This is the price we have to pay for getting rid of the Islamic Republic, ’” she said."

The woman justifies the suffering and danger she is experiencing (the 'price to pay') by invoking a higher value or goal: 'getting rid of the Islamic Republic.' This appeals to a political or ideological value to rationalize hardship.

Loaded LanguageManipulative Wording
"Mosques blared pro-government slogans, she said."

The word 'blared' is chosen to convey an intrusive, forceful, and potentially unwelcome dissemination of slogans, rather than a neutral term like 'broadcast' or 'announced', thereby coloring the reader's perception.

Loaded LanguageManipulative Wording
"“All our guys are ready to fire.”"

The commander-in-chief's statement 'All our guys are ready to fire' uses aggressive, militaristic language to convey a clear and immediate threat of violent suppression against protestors, creating a hostile and intimidating image for those considering dissent.

Exaggeration/MinimisationManipulative Wording
"“Do you really want to turn us into a scorched country, something the Islamic Republic couldn’t do itself?”"

The phrase 'scorched country' is a hyperbolic description of the potential long-term damage from the air campaign, exaggerating the outcome to evoke a strong emotional response and imply catastrophic destruction.

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