FBI investigate shooting at Virginia’s Old Dominion University as potential terrorism

theglobeandmail.com·Jonathan Mattise, Olivia Diaz, Alanna Durkin Richer and Eric Tucker
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Noticeable — persuasion techniques worth noting

This article uses strong emotional language and highlights ROTC students and law enforcement as heroic to persuade you that individuals with certain backgrounds, like former military with radical ties, are imminent threats. It leaves out important details about the shooter's mental health or the specifics of his release from prison, which would provide crucial context to his actions. The article wants readers to believe that quick responses from ROTC and law enforcement are essential triumphs against such threats, while also subtly encouraging suspicion towards individuals fitting a 'terrorist' profile.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus3/10Authority5/10Tribe6/10Emotion6/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

attention capture
"Bystanders are evacuated from Old Dominion University's campus after reports of an active shooter on Thursday."

The opening image and caption immediately draw attention to a high-stakes, unfolding crisis, signaling an extraordinary event.

breaking framing
"ROTC students subdued and killed a gunman who yelled “Allahu Akbar” before opening fire Thursday in an Old Dominion University classroom, killing one and wounding two, according to the FBI, which said the shooter had been in the Army and pleaded guilty in 2016 to attempting to aid the Islamic State."

Combining the 'killed a gunman,' 'Allahu Akbar,' and 'Islamic State' elements in the very first sentence uses multiple novelty spikes and unprecedented claims to immediately grab and hold attention, framing it as a highly unusual and significant event, designed to make the reader feel they are getting 'breaking' news.

novelty spike
"The ROTC students subdued him and “rendered him no longer alive,” Evans said. “I don’t know how else to say it.”She didn’t provide further details about that except to confirm the gunman wasn’t shot."

The ambiguity and suggestive language regarding the perpetrator's death by ROTC students without being shot creates a novelty spike, prompting readers to wonder about the specifics and hold their attention.

Authority signals

institutional authority
"according to the FBI"

Immediately establishes the authority of a top federal law enforcement agency to lend weight and credibility to the initial, shocking claims about the shooter's actions and affiliations.

expert appeal
"Dominique Evans, special agent in charge of the FBI’s Norfolk field office, said at a news conference"

Uses the specific title and role of a high-ranking FBI official to validate the information, particularly the heroism of the ROTC students and the nature of the event.

expert appeal
"FBI Director Kash Patel said in a social media post."

Leverages the highest authority within the FBI to label the event an 'act of terrorism,' elevating its perceived significance and official classification, even delivered informally via social media.

institutional authority
"According to a 2016 FBI affidavit filed in his criminal case"

References official FBI documents to substantiate claims about the shooter's past, including his radicalization and intent, lending a strong sense of legal and investigative authority.

institutional authority
"The Justice Department in 2017 requested a 20-year prison sentence for Jalloh"

Cites the Department of Justice to underscore the severity of the shooter's past actions and the official stance on his threat level.

Tribe signals

us vs them
"ROTC students subdued and killed a gunman who yelled “Allahu Akbar” before opening fire Thursday in an Old Dominion University classroom, killing one and wounding two, according to the FBI, which said the shooter had been in the Army and pleaded guilty in 2016 to attempting to aid the Islamic State."

The immediate framing sets up a clear 'us (ROTC students, victims)' vs. 'them (gunman yelling 'Allahu Akbar', associated with Islamic State)' narrative. This primes readers to view the event through a tribal lens right from the start, emphasizing the cultural and ideological divide.

us vs them
"The ROTC students showed “extreme bravery and courage” and prevented further loss of life by stopping the suspect, identified as Mohamed Bailor Jalloh."

This quote highlights the heroism of one group (ROTC students) against the threat posed by another, solidifying the 'us vs. them' dynamic where the 'us' are brave protectors and the 'them' is a dangerous aggressor.

identity weaponization
"Jalloh, a former member of the Army National Guard, was sentenced to 11 years in prison and was released from federal custody in December 2024."

The article uses Jalloh's past military service (National Guard), followed by his conviction for aiding a terrorist group, to create a stark contrast that can weaponize identity – creating an 'insider turned dangerous outsider' narrative that reinforces tribal lines.

us vs them
"A court affidavit recounts a three-month sting operation in which Jalloh, then 26, said he was thinking about carrying out an attack similar to the 2009 shootings at Fort Hood, which left 13 people dead. Authorities launched the 2016 operation after Jalloh made contact with Islamic State members in Africa earlier that year."

By connecting Jalloh to the Islamic State and emphasizing his intent to attack 'in the United States,' the article reinforces the external threat narrative, drawing a clear boundary between 'us' (Americans, potential victims) and 'them' (terrorists, foreign ideologies).

identity weaponization
"By putting the idea of this murder plot into religious terms, and by suggesting that murdering members of the US military would be a path to heaven, the defendant showed how strongly committed he was to the deadly ideology” of the Islamic State."

This quote directly links Jalloh's actions and motivations to a specific, 'deadly ideology,' explicitly weaponizing religious and political identity to highlight the tribal conflict and justify the us-vs-them framing.

Emotion signals

outrage manufacturing
"ROTC students subdued and killed a gunman who yelled “Allahu Akbar” before opening fire Thursday in an Old Dominion University classroom, killing one and wounding two, according to the FBI, which said the shooter had been in the Army and pleaded guilty in 2016 to attempting to aid the Islamic State."

Beginning with a statement that combines active violence, a religious exclamation often associated with terrorism in Western media, and direct links to a notorious terrorist group (Islamic State) is designed to immediately trigger fear, alarm, and outrage. The article links past terrorist plots to the current unfolding tragedy, which heightens outrage.

fear engineering
"She said Jalloh aspired to conduct a terrorist attack like the killings at Fort Hood. The shooting is being investigated as an act of terrorism, FBI Director Kash Patel said in a social media post."

By explicitly linking the incident to a past, well-known act of domestic terrorism (Fort Hood) and officially labeling it as 'terrorism,' the article cultivates fear that such events are not isolated and can recur, potentially targeting everyday environments like a university campus.

moral superiority
"The ROTC students showed “extreme bravery and courage” and prevented further loss of life by stopping the suspect, identified as Mohamed Bailor Jalloh. The ROTC students subdued him and “rendered him no longer alive,” Evans said. “I don’t know how else to say it.”"

This passage engineers moral admiration and possibly a sense of triumph. It praises the valor of the ROTC students, positioning their actions as a morally superior and heroic response against a dangerous individual, thereby elevating emotional engagement through admiration.

fear engineering
"A court affidavit recounts a three-month sting operation in which Jalloh, then 26, said he was thinking about carrying out an attack similar to the 2009 shootings at Fort Hood, which left 13 people dead."

Reiterating facts about the shooter's past intention to commit Fort Hood-style attacks, and his past attempts to buy weapons, reinforces the idea of a persistent and calculable danger, thereby cultivating fear among the audience.

urgency
"Within about an hour of the shooting, ODU declared that there was no longer a threat on the campus."

The article uses the immediate declaration of 'no longer a threat' to emphasize the speed of resolution, but also implicitly underscores the high stakes and urgency of the situation that just occurred, creating emotional relief after initial fear.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that individuals with specific backgrounds (former military, Muslim, ties to radical groups) pose an inherent and immediate terroristic threat, even after serving prison sentences. It also seeks to establish the belief that the rapid response of ROTC students and law enforcement are crucial and effective in mitigating such threats, presenting them as heroes.

Context being shifted

The article shifts the context from a university shooting incident to a 'terrorist attack' as stated by the FBI. This re-contextualization elevates the perceived threat level and justifies a more intense, 'national security'-oriented response. The immediate emphasis on 'Allahu Akbar' and ISIS ties from the FBI agents frames the entire event through a specific national security lens.

What it omits

The article omits detailed information about the shooter's mental health status or any potential psychiatric interventions during or after his 2016 conviction and subsequent release. The sentencing judge's rationale for an 11-year sentence when prosecutors requested 20 is also omitted, as is any information about the conditions of his release in December 2024, which could provide crucial context for how he was able to act. The article states Jalloh's lawyers requested residential drug treatment for addiction, but there is no follow-up on whether this was provided or related to the incident.

Desired behavior

The reader is subtly nudged to support and praise the actions of ROTC students and law enforcement in such scenarios, viewing them as necessary protectors against 'terrorist' threats. It also encourages vigilance and potential suspicion towards individuals perceived to fit the terrorist profile outlined in the article (e.g., former military with radical ties, individuals from certain ethno-religious backgrounds).

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)

"Dominique Evans, special agent in charge of the FBI’s Norfolk field office, said at a news conference that the Reserve Officers’ Training Corps students showed “extreme bravery and courage” and prevented further loss of life by stopping the suspect, identified as Mohamed Bailor Jalloh. The ROTC students subdued him and “rendered him no longer alive,” Evans said. “I don’t know how else to say it.”She didn’t provide further details about that except to confirm the gunman wasn’t shot. She said Jalloh aspired to conduct a terrorist attack like the killings at Fort Hood. The shooting is being investigated as an act of terrorism, FBI Director Kash Patel said in a social media post.The students’ actions “undoubtedly saved lives along with the quick response of law enforcement,” Patel said."

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Identity weaponization

"ROTC students subdued and killed a gunman who yelled “Allahu Akbar” before opening fire... FBI, which said the shooter had been in the Army and pleaded guilty in 2016 to attempting to aid the Islamic State... Jalloh, a former member of the Army National Guard, was sentenced to 11 years in prison... The suspected shooter, Jalloh, is a naturalized U.S. citizen from Sierra Leone."

Techniques Found(6)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"yelled “Allahu Akbar” before opening fire"

This phrase, while a direct quote, is presented in a way that implies a strong connection to extremist violence for an English-speaking audience, potentially invoking existing biases against certain religious or cultural groups, even when the phrase itself is a common Arabic expression.

Appeal to ValuesJustification
"ROTC students subdued and killed a gunman ... The ROTC students subdued him and “rendered him no longer alive,” Evans said. “I don’t know how else to say it.”She didn’t provide further details about that except to confirm the gunman wasn’t shot. ... The students’ actions “undoubtedly saved lives along with the quick response of law enforcement,” Patel said."

The repeated emphasis on the 'extreme bravery and courage' and the life-saving actions of the ROTC students, particularly the unusual phrasing 'rendered him no longer alive,' appeals to values of heroism and public safety, potentially justifying the lethal force used without detailing the specifics of how the gunman died, which is notably omitted.

Obfuscation/VaguenessManipulative Wording
"The ROTC students subdued him and “rendered him no longer alive,” Evans said. “I don’t know how else to say it.”She didn’t provide further details about that except to confirm the gunman wasn’t shot."

The phrase 'rendered him no longer alive' and the subsequent admission of not knowing how else to say it, coupled with the lack of detail about the cause of death beyond 'wasn't shot,' is intentionally vague, obscuring the precise manner of the suspect's death.

Loaded LanguageManipulative Wording
"The shooting is being investigated as an act of terrorism, FBI Director Kash Patel said in a social media post."

Labeling the shooting as an 'act of terrorism' from the outset, particularly referencing a social media post, carries significant emotional and political weight, framing the incident within a specific, charged narrative before full details are presented.

Guilt by AssociationAttack on Reputation
"Jalloh told a government informant he quit the Army National Guard after hearing lectures from radical cleric Anwar al-Awlaki."

Connecting Jalloh to 'radical cleric Anwar al-Awlaki' associates him with a well-known extremist figure, intending to imply his radicalization and guilt through this connection.

Loaded LanguageManipulative Wording
"By putting the idea of this murder plot into religious terms, and by suggesting that murdering members of the US military would be a path to heaven, the defendant showed how strongly committed he was to the deadly ideology” of the Islamic State."

The phrases 'murder plot into religious terms,' 'path to heaven,' and 'deadly ideology' are emotionally charged, designed to evoke strong negative reactions toward Jalloh and the Islamic State, and to emphasize a religious justification for violence.

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