Damage to historical sites in Iran raises alarm about war’s impact on protected places

smh.com.au·Farnoush Amiri
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Noticeable — persuasion techniques worth noting

This article wants you to feel sympathy for the destruction of cultural sites in conflicts, presenting it as a universal loss that erodes human identity. It mainly achieves this by quoting authority figures and using emotional appeals to highlight the damage's impact on communities and history, rather than deeply investigating who is responsible or the strategic context of the strikes.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus4/10Authority7/10Tribe5/10Emotion6/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

unprecedented framing
"The speed and extent of the damage have so concerned Iran and Lebanon that they sent a request to the United Nations’ cultural agency, UNESCO, this week to add more sites to its enhanced protection list."

This highlights an unusual and urgent response from nations, suggesting an unprecedented level of concern and the scale of the destruction. The 'speed and extent' frames it as a particularly alarming event.

attention capture
"Farnoush AmiriMarch 13, 2026 — 7:30pmNew York: US and Israeli strikes on Iran have damaged at least four cultural and historical sites, including palaces and an ancient mosque, raising alarms about the impact of the widening war on protected landmarks that are important to Iranian identity and world history."

The opening sentence immediately draws attention to a significant and alarming event: damage to cultural sites by US/Israeli strikes, connecting it directly to 'Iranian identity and world history' to elevate its importance.

Authority signals

institutional authority
"The speed and extent of the damage have so concerned Iran and Lebanon that they sent a request to the United Nations’ cultural agency, UNESCO, this week to add more sites to its enhanced protection list.Iranian ambassador to Tunisia Mir Massoud Hosseinian shows an image of damage to Tehran’s historic Golestan Palace.APUNESCO confirmed that it has verified damage to the lavish Qajar-era Golestan Palace in Tehran, as well as the 17th-century Chehel Sotoun palace and the Masjed-e Jame, the country’s oldest Friday mosque, both in Isfahan."

Repeatedly references UNESCO's verification and involvement, leveraging the institutional weight of a UN cultural agency to confirm the damage and underscore its significance. The mention of an Iranian ambassador also adds diplomatic authority.

expert appeal
"“What is happening is clear to all: In these increasingly modern conflicts, it’s civilians who pay the price, it’s civilian infrastructure that pays the price, and we’ve all seen the destruction of priceless historical heritage,” UN spokesperson Stephane Dujarric said this week."

Uses a statement from a UN spokesperson to provide an authoritative commentary on the broader implications of the damage, framing it as a common and tragic consequence of modern warfare.

expert appeal
"human rights advocates are echoing that sentiment, warning that the Iran war has killed more than 1000 people but has also upended the institutions and historical places that communities rely on.“It causes harm to civilians because it damages or destroys a piece of their history that can be significant both to the world and also to a specific region or community,” said Bonnie Docherty, senior researcher in the arms division at Human Rights Watch. “It undermines the sort of shared identity of a local community, which can often be important for bringing people together.”"

Leverages the authority of 'human rights advocates' and specifically a 'senior researcher in the arms division at Human Rights Watch' to interpret the impact of the damage, giving moral and analytical weight to the claims.

expert appeal
"“That’s an extremely important statement because it’s those rules of engagement that embody international humanitarian law, which is not just the protection of cultural heritage, but the protection of all civilian populations and structures, including your hospitals, your schools etc,” said Patty Gerstenblith, president of the US Committee of the Blue Shield, an international organisation dedicated to protecting heritage in conflict, disaster and crisis."

Cites the president of a specialized international organization to explain the legal and ethical implications of statements regarding 'rules of engagement,' further emphasizing the gravity of cultural heritage protection within international law.

Tribe signals

identity weaponization
"US and Israeli strikes on Iran have damaged at least four cultural and historical sites, including palaces and an ancient mosque, raising alarms about the impact of the widening war on protected landmarks that are important to Iranian identity and world history."

Immediately frames the destruction of sites as an attack on 'Iranian identity and world history,' turning the physical locations into markers of a collective identity that is under threat.

us vs them
"“It causes harm to civilians because it damages or destroys a piece of their history that can be significant both to the world and also to a specific region or community,” said Bonnie Docherty, senior researcher in the arms division at Human Rights Watch. “It undermines the sort of shared identity of a local community, which can often be important for bringing people together.”"

While acknowledging 'world history,' the focus on 'their history,' 'shared identity of a local community' by a human rights researcher implicitly draws a line between those whose identity is being harmed (Iranians) and the perpetrators (US and Israeli strikes).

identity weaponization
"Arash Azizi, who grew up in Iran before moving to the US as an adult, said that because his family couldn’t afford to travel abroad when he was a child, they visited historical sites across the country. This, he says, is how he learned about his cultural identity and history. “At times where school kids are killed, when human life is at stake, when the stakes are very high, people might think, ‘What are a couple of broken tiles or broken glasses?’” the 38-year-old New York resident said. “I think this is the wrong attitude,” he added. “We need a cultural context. We need to know who we are, and where we come from, and what does it all mean?”"

Uses personal testimony to reinforce the idea that these sites are fundamental to 'cultural identity and history.' The rhetorical question and subsequent answer, 'We need to know who we are,' weaponizes identity by framing the destruction of sites as an attack on the foundational understanding of 'who we are' for a people.

identity weaponization
"For Shabnam Emdadi, a 35-year-old Iranian-American also in New York, the damage to the Safavid-era Chehel Sotoun Palace in Isfahan is deeply personal. She travelled there with her father a few years before he died.“Those Iran trips with him were my most fond memories of him at his happiest, where he felt most at home and alive, and I’ll never forget them,” Emdadi said. “Which is why every day when I see the damage to these sites that are the core of my memories, I feel like I am also losing a piece of him.”"

Connects the destruction of physical sites directly to intensely personal memories and the loss of a loved one's presence. This transforms the damaged sites from mere physical structures into deeply sentimental markers of 'memories' and 'losing a piece of him,' intensely binding them to individual identity and emotional experience.

Emotion signals

outrage manufacturing
"US and Israeli strikes on Iran have damaged at least four cultural and historical sites, including palaces and an ancient mosque, raising alarms about the impact of the widening war on protected landmarks that are important to Iranian identity and world history."

The phrase 'raising alarms' immediately signals a call for concern and potential outrage over the damage to 'protected landmarks' that are significant globally and nationally. This sets an emotional tone of indignation.

outrage manufacturing
"“What is happening is clear to all: In these increasingly modern conflicts, it’s civilians who pay the price, it’s civilian infrastructure that pays the price, and we’ve all seen the destruction of priceless historical heritage,” UN spokesperson Stephane Dujarric said this week."

This quote aims to elicit outrage by equating the destruction of cultural heritage with the suffering of 'civilians' and 'civilian infrastructure,' implying a morally reprehensible act by the attackers against common humanity.

moral superiority
"human rights advocates are echoing that sentiment, warning that the Iran war has killed more than 1000 people but has also upended the institutions and historical places that communities rely on. “It causes harm to civilians because it damages or destroys a piece of their history that can be significant both to the world and also to a specific region or community,” said Bonnie Docherty, senior researcher in the arms division at Human Rights Watch. “It undermines the sort of shared identity of a local community, which can often be important for bringing people together.”"

This passage engineers moral superiority for those who condemn the destruction, portraying it as an attack on 'civilians,' 'shared identity,' and elements important 'to the world.' It implies a moral high ground for protecting cultural heritage.

outrage manufacturing
"“At times where school kids are killed, when human life is at stake, when the stakes are very high, people might think, ‘What are a couple of broken tiles or broken glasses?’” the 38-year-old New York resident said. “I think this is the wrong attitude,” he added. “We need a cultural context. We need to know who we are, and where we come from, and what does it all mean?”"

This quote deliberately confronts and dismisses a potentially dismissive attitude ('What are a couple of broken tiles?') to amplify the emotional significance and moral urgency of protecting cultural sites, implying callousness in those who would undervalue them.

outrage manufacturing
"For Shabnam Emdadi, a 35-year-old Iranian-American also in New York, the damage to the Safavid-era Chehel Sotoun Palace in Isfahan is deeply personal. She travelled there with her father a few years before he died.“Those Iran trips with him were my most fond memories of him at his happiest, where he felt most at home and alive, and I’ll never forget them,” Emdadi said. “Which is why every day when I see the damage to these sites that are the core of my memories, I feel like I am also losing a piece of him.”"

This deeply personal anecdote is designed to evoke strong empathy and sadness, turning the damage to historical sites into a personal tragedy for the reader, beyond a mere loss of property. It frames the destruction as 'losing a piece of him' to maximize emotional impact.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill a belief that the destruction of cultural heritage in conflicts is a universally lamentable consequence, eroding shared human identity and personal memory. It seeks to establish that cultural sites are irreplaceable aspects of a people's identity and global history, making their destruction a profound loss beyond mere physical damage, thereby fostering sympathy and concern for these sites.

Context being shifted

The article shifts the context from specific military operations by US and Israeli forces to a broader, generalized narrative of 'modern conflicts' where 'civilians pay the price' and 'priceless historical heritage' is destroyed. This generalization makes the damage seem like an unavoidable tragedy of war rather than a direct consequence of specific actors' decisions or targeting practices. By broadening the scope to 'Middle East and beyond,' 'Russia and Ukraine,' and 'Israel and Hamas,' it diffuses the direct responsibility for the specific US and Israeli strikes mentioned at the outset.

What it omits

The article omits detailed information regarding the strategic significance (or lack thereof) of the damaged sites, the rules of engagement specifically used by US and Israeli forces that led to these outcomes, or any potential investigations into whether these strikes violated international humanitarian law by failing to avoid cultural sites. The explicit statement from the IDFs (Israel Defence Forces) that they were 'unfamiliar' with claims of damage, and the Pentagon's lack of comment, are presented without further critical inquiry or investigation into how the damage could have occurred given these denials. The quote from Pete Hegseth about 'stupid rules of engagement' is mentioned as a concern without exploring its direct implication on the specific incidents or a deeper analysis of such policies.

Desired behavior

The article implicitly grants permission for empathy and concern for cultural heritage damaged in conflicts, and for a general lamentation of war's collateral damage. It encourages readers to view the destruction of cultural sites as a profound, personal, and shared loss, thereby fostering a sense of shared human vulnerability and a passive disapproval of such outcomes in warfare, without necessarily directing blame toward specific actors.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

"Collateral damage to such places has been part of war for decades, including conflicts between Russia and Ukraine as well as Israel and Hamas, in which dozens of sites have been damaged or destroyed.'What is happening is clear to all: In these increasingly modern conflicts, it’s civilians who pay the price, it’s civilian infrastructure that pays the price, and we’ve all seen the destruction of priceless historical heritage,' UN spokesperson Stephane Dujarric said this week."

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)

"'What is happening is clear to all: In these increasingly modern conflicts, it’s civilians who pay the price, it’s civilian infrastructure that pays the price, and we’ve all seen the destruction of priceless historical heritage,' UN spokesperson Stephane Dujarric said this week. ... The Pentagon did not provide comment. The Israel Defence Forces said they were 'unfamiliar' with claims of damage to UNESCO sites."

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Identity weaponization

Techniques Found(4)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Obfuscation/VaguenessManipulative Wording
"Collateral damage to such places has been part of war for decades, including conflicts between Russia and Ukraine as well as Israel and Hamas, in which dozens of sites have been damaged or destroyed."

The term 'collateral damage' is a euphemism used to obscure the deliberate destruction or accidental harm to non-military targets, including cultural sites, human lives, and civilian infrastructure during military operations, thereby softening the impact of the described harm.

Appeal to ValuesJustification
"This, he says, is how he learned about his cultural identity and history. “At times where school kids are killed, when human life is at stake, when the stakes are very high, people might think, ‘What are a couple of broken tiles or broken glasses?’” the 38-year-old New York resident said. “I think this is the wrong attitude,” he added. “We need a cultural context. We need to know who we are, and where we come from, and what does it all mean?”"

This quote appeals to the shared human value of cultural identity, heritage, and the importance of knowing one's roots to argue against minimizing the damage to historical sites, even in the face of greater human loss. It suggests that preserving these sites is fundamental to a collective sense of self and belonging.

Exaggeration/MinimisationManipulative Wording
"One non-profit group pointed to US Defence Secretary Pete Hegseth saying last week that Washington’s approach to the war would not include “stupid rules of engagement”."

The phrase 'stupid rules of engagement' is presented without direct rebuttal in the text and minimizes the importance and necessity of international humanitarian law. It implies that these rules are an unnecessary hindrance, rather than crucial protections for civilians and heritage during conflict.

Appeal to AuthorityJustification
"“That’s an extremely important statement because it’s those rules of engagement that embody international humanitarian law, which is not just the protection of cultural heritage, but the protection of all civilian populations and structures, including your hospitals, your schools etc,” said Patty Gerstenblith, president of the US Committee of the Blue Shield, an international organisation dedicated to protecting heritage in conflict, disaster and crisis."

The article quotes Patty Gerstenblith, the president of an international organization dedicated to protecting heritage, to lend credibility and authority to the argument about the importance of rules of engagement and international humanitarian law. Her position as an expert in this field is used to reinforce the point.

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