Who was El Mencho, Mexico's most wanted man?

bbc.com·Will Grant
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Noticeable — persuasion techniques worth noting

This article wants you to believe that while 'El Mencho's' death is a big deal, it won't really solve the problem of Mexican organized crime, suggesting that new violence and power struggles are likely. It uses dramatic language and focuses on immediate, alarming events to grab your attention and make you feel that instability is inevitable, without really digging into past situations like this or the bigger reasons why cartels exist.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus4/10Authority3/10Tribe2/10Emotion4/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

novelty spike
"There are only a handful of names that have had a lasting impact in the history of Mexican organised crime.Nemesio Oseguera Cervantes – more commonly known as "El Mencho" – is one of them."

This sets up El Mencho as a historically significant figure, implying that his death is a novel and momentous event that warrants special attention.

breaking framing
"His killing has been heralded as a victory in both Mexico and the United States."

This frames the event as a significant, immediately impactful development that is being celebrated, thereby demanding reader attention.

attention capture
"The response from El Mencho's men has been swift.Roadblocks have been erected and violence has spilt over into the streets in as many as eight different states, from Guerrero on the Pacific coast to Tamaulipas in the north-east. Even the capital, Mexico City, and the surrounding Mexico State have seen incidents."

This details widespread, rapid, and dramatic escalation of violence across multiple states, including the capital, creating a sense of unfolding crisis and urgency that grabs attention.

Authority signals

institutional authority
"The Mexican authorities and the US reported that US intelligence was involved in bringing down the kingpin, lending the operation a sense of cross-border co-operation that could benefit both governments."

Leverages the institutional weight of 'Mexican authorities' and 'US intelligence' to validate the claims about the operation and its significance.

institutional authority
"Will GrantMexico correspondentBBC on what the killing of drug lord 'El Mencho' means for Mexico"

The byline establishes the author's credential as a 'BBC Mexico correspondent,' lending credibility and institutional authority to the report.

Tribe signals

us vs them
"It's a show of loyalty from El Mencho's foot-soldiers and a show of fury at the authorities for eliminating their leader."

This explicitly establishes an 'us vs. them' dynamic between the cartel's foot-soldiers and the authorities, highlighting the conflict between these two groups.

us vs them
"The government of Mexico's President Claudia Sheinbaum will portray the removal of one of the country's most wanted men as a victory and this will be echoed in Washington."

This subtly reinforces an 'us vs. them' dynamic, where the governments (Mexico and US) are on one side (celebrating victory) and the criminal element (El Mencho) is on the other.

Emotion signals

fear engineering
"Roadblocks have been erected and violence has spilt over into the streets in as many as eight different states, from Guerrero on the Pacific coast to Tamaulipas in the north-east. Even the capital, Mexico City, and the surrounding Mexico State have seen incidents."

The vivid description of widespread violence and chaos, including in the capital and tourist areas, is designed to evoke fear and alarm.

fear engineering
"In the beach resort of Puerto Vallarta, tourists and locals alike are sheltering in place until the wave of violence passes."

This directly illustrates a tangible threat to personal safety, showing people are in fear and taking shelter, which is crafted to evoke fear in the reader.

urgency
"But whether the roadblocks and burning cars are for anything more than just show – that is, whether the violence de-escalates or ramps up – will only become clear over next few days."

This creates a sense of immediate concern and anticipation about an unfolding, uncertain situation, encouraging the reader to remain engaged for future developments due to the current instability.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article wants the reader to believe that the killing of 'El Mencho' is a significant but complex event in the fight against Mexican organized crime, presenting it as both a victory and a potential catalyst for continued violence and power struggles. It aims to instill a belief that, while a major player has been removed, the underlying systemic issues and power vacuums will persist, leading to a new phase of uncertainty and instability in the cartel landscape.

Context being shifted

The article shifts the context of a high-profile cartel leader's death from a straightforward law enforcement success to an intricate geopolitical and internal power struggle within the criminal underworld. By immediately following the 'victory' announcement with descriptions of widespread violence and the inevitability of new leadership, it changes the lens through which such events are typically viewed, making the chaos and resilience of cartels feel 'normal' or expected after such an event.

What it omits

The article omits specific details about the long-term effectiveness of targeting cartel leadership in previous instances. While it mentions the general principle of lieutenants replacing leaders, it doesn't provide concrete examples or data on how effective this strategy has been in demonstrably reducing overall drug trafficking or violence in Mexico. This omission helps frame the current situation as unique or largely unpredictable, rather than a recurring pattern with known outcomes. Additionally, it doesn't delve deeply into the underlying socio-economic factors that facilitate cartel recruitment and operation, making the violence seem more intrinsically linked to the cartels' internal dynamics rather than broader societal issues.

Desired behavior

The reader is nudged towards a stance of cautious skepticism regarding the long-term impact of this event, and a perhaps passive acceptance of ongoing volatility as an inherent characteristic of the situation. It encourages a sense of resigned anticipation that while a major figure is gone, the problem itself will continue in a different form, implicitly granting permission for a degree of detachment or cynicism towards official 'victory' narratives.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing

"It's a show of loyalty from El Mencho's foot-soldiers and a show of fury at the authorities for eliminating their leader."

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Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)
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Identity weaponization

Techniques Found(8)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"aggression, ambition, brutality and ruthlessness"

These emotionally charged words are used to describe El Mencho's rise, creating a negative impression and reinforcing his villainous image without simply stating facts.

Exaggeration/MinimisationManipulative Wording
"is one of the most feared and dangerous cartels in modern Mexico"

This phrase exaggerates the cartel's status by labeling it 'one of the most feared and dangerous,' intensifying its perceived threat.

Flag WavingJustification
"His killing has been heralded as a victory in both Mexico and the United States."

This statement appeals to national pride by framing the leader's death as a 'victory' for both nations, suggesting a positive outcome that benefits national interests and standing.

Causal OversimplificationSimplification
"a cartel leader has been removed from the equation, thereby weakens – at least in theory, and maybe for a time – the criminal group he ran."

This oversimplifies the complex dynamics of cartel operations by suggesting that removing one leader will weaken the entire group, despite acknowledging that such weakening might be theoretical or temporary.

Loaded LanguageManipulative Wording
"calculating and cruel boss"

These emotionally charged adjectives are used to describe El Mencho, painting a vivid and negative picture of his character and leadership style.

Exaggeration/MinimisationManipulative Wording
"arguably the predominant criminal force in Mexico."

The phrase 'arguably the predominant criminal force' exaggerates the cartel's power, positioning it as the top criminal entity, which amplifies its perceived influence and threat.

Consequential OversimplificationSimplification
"The government of Mexico's President Claudia Sheinbaum will portray the removal of one of the country's most wanted men as a victory and this will be echoed in Washington. It shows progress on the main issue from which US President Donald Trump has demanded action from Mexico after immigration: fentanyl trafficking."

This simplifies the complex issue of drug trafficking and international relations by suggesting that the removal of one individual (El Mencho) will be seen as 'progress' on fentanyl trafficking and will satisfy demands from a foreign leader, ignoring other systemic factors.

Appeal to Fear/PrejudiceJustification
"She would hope it will be enough to stave off any further talk of the need for unilateral US military action on Mexican soil in the form of drone strikes or boots on the ground – something which some in the Republican Party and in the Trump administration have openly called for."

This technique invokes fear of potential unilateral US military action on Mexican soil, suggesting that the government's actions are necessary to prevent undesirable outcomes like drone strikes or troop deployments.

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