"But in the wake of the cartel violence that’s unfolding throughout Mexico, there’s a new way to illustrate just how important our border is, and how volatile our hemisphere has become."

This phrase introduces the current situation as a novel and heightened level of threat, suggesting new information or a new perspective on an existing issue.

"And now that Mexico has descended into open warfare over the killing of “El Mencho,” the head of one of Mexico’s most powerful cartels, the risk is greater than it’s been at any point in recent history."

This claims the current risk level is unprecedented, framing the situation as more severe than ever before and demanding immediate attention.

"You may not have heard about this, because no one in our government has mentioned it. But it’s true."

This statement uses a conspiratorial tone to suggest hidden truths and promises to reveal information the reader might not be aware of, capturing attention through the allure of exclusive knowledge.

"It’s from a map on the official website of the U.S. State Department. So you can check me on this, if you pull up the State Department website right now.U.S. Department of State, International Travel Advisory Map"

The article explicitly directs the reader to verify information directly from the U.S. State Department website, leveraging the perceived credibility and official nature of a government institution to substantiate its claims about danger levels.

"Other Level 4 Countries include Venezuela, Iraq, Iran, Afghanistan, Russia, Somalia, Sudan, and Yemen.That’s the status of a Mexican state that sits directly on the Texas border. ... According to our State Department, the United States borders a state that’s as dangerous as a warzone filled with jihadis."

By comparing a Mexican state's travel advisory level to those of well-known conflict zones and explicitly attributing this assessment to the U.S. State Department, the article uses official governmental authority to amplify the perceived threat.

"One of the reasons the United States hasn’t collapsed, in the same way that most of Europe has collapsed, is that an ocean separates us from the many dysfunctional elements of the third world."

This creates an 'us vs. them' dynamic by presenting the US as distinct and superior to 'most of Europe' and the 'third world,' implying that a shared border with 'dysfunctional elements' is a direct threat to American stability.

"Many of them, of course, have done so.And now that Mexico has descended into open warfare...These narco terrorists in this Mexican state are seconds away from entering the country via Brownsville, McAllen, or Laredo."

This explicitly paints Mexican 'narco terrorists' as an imminent, physical threat just 'seconds away' from entering the U.S., fostering an 'us vs. them' mentality where the border represents the division between safety and danger from an external aggressor.

"Well-off, entitled morons are the backbone of any tourism industry. They’re the ones who spend unreasonable amounts of money when they go on vacation. And Mexico is supposed to host the World Cup in, what, four months? So many, many more tourists are about to stream in. The fact that the cartels no longer care about this revenue is a sign that our Southern border has just become much more dangerous and much less stable."

This weaponizes the identity of 'well-off, entitled morons' (tourists) by presenting their absence or peril as an indicator of a larger, more dangerous tribal threat to the 'Southern border,' linking their economic behavior to national security concerns.

"Just to be clear about the significance of a Level 4 designation — It means that you should not travel to this particular location, under any circumstances, for any reason. And if you decide to travel to a Level 4 location anyway, the State Department advises that you “consider hiring a professional security organization, prepare a will and designate appropriate insurance beneficiaries and power of attorney,” and develop a “communication plan” that should “include a ‘proof of life’ protocol with loved ones so that if you are taken hostage, detained, and/or tortured, your loved ones will know specific questions (and answers) to ask the hostage-takers to confirm you are still alive.”"

This detailed description of a Level 4 travel advisory is designed to evoke extreme fear and alarm through vivid imagery of potential outcomes like being 'taken hostage, detained, and/or tortured,' directly advising on preparations for such horrific scenarios.

"The narco terrorists in this Mexican state are seconds away from entering the country via Brownsville, McAllen, or Laredo. Many of them, of course, have done so."

This statement creates a severe sense of urgency and immediate threat by implying that dangerous individuals are practically at the border, ready to cross at any moment, and have already succeeded in doing so.

"Frankly, the only way that the Mexican president could disagree is if she’s owned by the cartels."

This assertion is designed to provoke outrage and distrust towards the Mexican president by suggesting she is corrupt and controlled by cartels, rather than simply disagreeing with a policy approach.

"They’ve already killed tens of thousands of Americans, primarily with fentanyl, as well as meth and cocaine. Now they’re threatening to murder American tourists and everyone living near the southern border."

This explicitly links cartel activities to the deaths of 'tens of thousands of Americans' and directly states they are 'threatening to murder American tourists and everyone living near the southern border,' engineering fear for American lives and safety.