How Israel and the US are losing the broader battle against Iran

middleeasteye.net·Feras Abu Helal
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Noticeable — persuasion techniques worth noting

This article argues that even if the U.S. and Israel achieved military successes in a conflict with Iran, they’re losing the bigger political and moral battle. It uses strong language and appeals to values like justice and international law to encourage skepticism toward U.S. and Israeli actions, while presenting Iran’s resistance as strategically justified—though it makes serious claims about attacks and assassinations without providing concrete evidence. The piece nudges readers to question official narratives and view Iran’s position more sympathetically.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus5/10Authority4/10Tribe6/10Emotion7/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

novelty spike
"As the US-Israeli war on Iran has temporarily halted, the question of victory and defeat is fuelling debate across traditional and social media, as well as in political discourse."

The article opens with a strong novelty spike by framing an ongoing, unconventional conflict as a completed or paused event, inviting readers to assess its outcome as if it were a historic turning point. This captures attention by implying a rare moment of reflection after a major geopolitical event.

attention capture
"So who is really winning this war? This question is more complex than it appears."

This rhetorical question, paired with the claim of hidden complexity, functions as a cognitive hook designed to sustain attention by suggesting that surface-level narratives are inadequate and deeper insight is required.

Authority signals

institutional authority
"As the most powerful liberal democracy in the world, the US could thus lose the battle of 'hearts and minds', having launched a war that is unlawful, according to UN experts"

The invocation of 'UN experts' lends institutional credibility to the claim of illegality. However, this is used in support of a factual assertion (that the war may be unlawful), not to shut down debate or substitute for evidence. Since the reference to UN experts pertains to a verifiable legal discourse and is not overextended beyond its source, this does not constitute high-level authority manipulation.

Tribe signals

us vs them
"The US and Israel have had tactical wins... Yet up until the recent ceasefire, Iran continued striking back against Israel and the Gulf states hosting a US military presence."

The repeated binary framing of 'US and Israel' versus 'Iran and its strikes' reinforces an oppositional identity structure, even when describing reciprocal actions. This persistent division of actors into cohesive, opposing blocs encourages readers to align ideologically rather than analyze strategic outcomes neutrally.

identity weaponization
"Even close allies have refused to participate in the war, viewing it as illegal under international law."

By positioning 'close allies' as morally distinct from the US-Israel axis, the article subtly constructs a coalition of norm-abiding actors in opposition to the protagonists, implicitly inviting readers to identify with the former and reject the latter based on adherence to international norms.

Emotion signals

outrage manufacturing
"attacked civilian targets, including a girl’s school, killing scores of children; assassinated the legitimate leader of a sovereign country; and threatened to annihilate an entire civilisation."

The inclusion of emotionally charged specifics—'girl’s school', 'killing scores of children', 'annihilate an entire civilisation'—is disproportionate in intensity compared to the rest of the analytical tone. These phrases evoke visceral moral outrage and are structured serially to amplify emotional impact, potentially to galvanize condemnation of US-Israeli actions beyond what the argument strictly requires.

moral superiority
"the US could thus lose the battle of 'hearts and minds', having launched a war that is unlawful, according to UN experts"

This framing positions the US not only as strategically unwise but as fundamentally illegitimate and ethically inferior. It appeals to the reader’s sense of moral judgment, encouraging alignment with a global consensus that disapproves of the war, thus elevating the reader who opposes it to a position of moral clarity.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article is designed to produce the belief that although the US and Israel achieved tactical military successes in the conflict with Iran, they failed to achieve their political objectives and are losing the broader strategic and moral legitimacy battle. It installs the belief that 'victory' in modern warfare is not determined by battlefield results but by political sustainability, international reputation, and control over critical geopolitical leverage points like the Strait of Hormuz.

Context being shifted

The article shifts the context from a conventional war assessment (who won militarily) to an asymmetric conflict framework where survival, narrative dominance, and international legitimacy define success. It normalizes the idea that weaker actors can 'win' by enduring and shaping global perception, even when suffering greater physical damage.

What it omits

The article presents the war as an established, ongoing reality with specific events (assassinations, attacks on civilian infrastructure, a ceasefire) but provides no verifiable sourcing for these claims—such as dates, locations, evidence of attacks on a girl’s school, or UN documentation of assassinations. The absence of attribution for these serious allegations allows the reader to accept them as factual without scrutiny, which materially strengthens the article’s moral condemnation of the US and Israel.

Desired behavior

The reader is nudged toward skepticism of official narratives from powerful states, particularly the US and Israel, and toward acceptance of Iran’s actions as strategically rational and politically justified despite attacks on civilian infrastructure. It implicitly permits moral and strategic sympathy for Iran’s position in future discourse or policy debates.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing

"Iran has pointed to the fact that its political system remains intact... while it has deepened its stranglehold on the Strait of Hormuz."

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Minimizing

"For Iran’s part, it has lost political points by attacking civilian targets across the Gulf... leading to heightened tensions..."

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Rationalizing

"The weaker side is usually willing to suffer more than the stronger one, viewing war as an existential threat."

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Projecting

"As the most powerful liberal democracy in the world, the US could thus lose the battle of 'hearts and minds', having launched a war that is unlawful, according to UN experts; attacked civilian targets... assassinated the legitimate leader of a sovereign country..."

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)
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Identity weaponization

Techniques Found(5)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Loaded LanguageManipulative Wording
"attacked civilian targets, including a girl’s school, killing scores of children"

Uses emotionally charged phrasing ('girl’s school', 'killing scores of children') to emphasize the moral severity of the attack, which goes beyond neutral reporting and serves to intensify the negative perception of the US-Israeli actions, even though the described events may be factually accurate. The specificity and emotive framing heighten the persuasive impact.

Loaded LanguageManipulative Wording
"assassinated the legitimate leader of a sovereign country"

The term 'assassinated' combined with 'legitimate leader of a sovereign country' carries a strong negative connotation and moral judgment, implying illegitimacy and criminality in the act, which frames the action persuasively rather than neutrally reporting it.

Loaded LanguageManipulative Wording
"threatened to annihilate an entire civilisation"

The phrase 'annihilate an entire civilisation' is disproportionately extreme in scale and emotional weight, serving to frame the threat as genocidal or existential, thereby amplifying fear and moral condemnation beyond what might be supported by documented intent or capability.

Appeal to ValuesJustification
"having launched a war that is unlawful, according to UN experts"

Invokes shared international values such as legality and rules-based order by referencing UN experts' assessment of illegality, framing opposition to the war as morally and legally justified rather than merely political.

Appeal to AuthorityJustification
"having launched a war that is unlawful, according to UN experts"

Cites UN experts not just to inform, but to legitimize the claim of unlawfulness, using authoritative status to bolster the argument against the war without engaging in detailed legal reasoning—effectively using the institution’s credibility as persuasive weight.

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