Cancer-linked herbicide in the spotlight after controversial order: 'Toxic by design'

foxnews.com·Ashley DiMella
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Noticeable — persuasion techniques worth noting

This article tries to convince you that the herbicide glyphosate is a serious health threat, causing diseases like cancer and neurological problems. It mostly relies on what certain doctors and studies say, highlighting their concerns without much mention of other viewpoints or balanced scientific findings from regulatory bodies.

FATE Analysis

Four dimensions of psychological manipulation: how content captures Focus, exploits Authority, triggers Tribal identity, and engineers Emotion.

Focus4/10Authority6/10Tribe5/10Emotion6/10
FFocus
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AAuthority
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TTribe
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EEmotion
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Focus signals

novelty spike
"There has been a shake-up in the Make America Healthy Again movement regarding glyphosate"

This signals a new development or change within an established movement, creating a novelty spike to grab attention.

unprecedented framing
"RFK JR BACKS BEEF, DECLARING 'WAR ON PROTEIN IS OVER' AS HE THANKS AMERICA'S CATTLE RANCHERS"

This headline, while not directly about glyphosate, is an example of an attention-grabbing, 'unprecedented' framing used in Fox News articles to draw readers in.

attention capture
"NEWYou can now listen to Fox News articles!"

This is a direct, albeit small, attempt to capture attention immediately at the start of the article.

Authority signals

expert appeal
"Dr. Marc Siegel, Fox News senior medical analyst, said he believes there is sufficient evidence linking glyphosate to neurodegenerative diseases, including ALS, Parkinson's and multiple sclerosis, to warrant limiting exposure."

Leverages the credentials and title of a 'senior medical analyst' to lend weight to the claims about glyphosate's health risks.

institutional authority
"In one University of Washington study published in the journal Mutation Research, researchers found that exposure to it increased the risk of non-Hodgkin lymphoma by 41%."

Uses the credibility of a university study published in a journal to support the claims about cancer risk.

institutional authority
"The nonprofit Investigate Midwest, which analyzed data from both the U.S. Geological Survey and the National Cancer Institute, also recently found that pesticides may contribute to cancer rates."

Cites data analysis from reputable government and non-profit institutions to bolster the argument.

institutional authority
"In 2015, the International Agency for Research on Cancer (IARC), part of the World Health Organization framework, classified glyphosate as 'probably carcinogenic to humans.'"

Employs the authority of the World Health Organization and its cancer research agency to classify glyphosate as a potential carcinogen.

Tribe signals

us vs them
"MAHA supporters have previously pushed a pesticide-free agenda, warning of potential health harms caused by glyphosate."

Creates a 'us vs. them' dynamic between the 'Make America Healthy Again' movement (presumably the 'us' who are aware of health harms) and those who are either unaware or proponents of glyphosate use.

identity weaponization
"President Donald Trump remains committed to delivering on his MAHA agenda, with more announcements forthcoming that will build on the historic progress this administration has secured on artificial ingredients, dietary guidelines and baby formula."

Connects the stance on glyphosate to the 'MAHA agenda' of a political figure, weaponizing this political identity as a marker for certain beliefs about health and chemicals.

social outcasting
"When we apply them across millions of acres and allow them into our food system, we put Americans at risk."

Implies that allowing these chemicals into the food system is a danger to 'Americans,' potentially ostracizing those who would argue for their use as putting fellow citizens at risk.

Emotion signals

fear engineering
"Dr. Marc Siegel... believes there is sufficient evidence linking glyphosate to neurodegenerative diseases, including ALS, Parkinson's and multiple sclerosis, to warrant limiting exposure."

Evokes fear of severe, debilitating diseases to create a sense of urgency regarding glyphosate exposure.

fear engineering
"Studies have shown that glyphosate... could raise cancer risk. In one University of Washington study... researchers found that exposure to it increased the risk of non-Hodgkin lymphoma by 41%."

Directly engineers fear by presenting a specific, high percentage increase in cancer risk associated with glyphosate.

outrage manufacturing
"When we apply them across millions of acres and allow them into our food system, we put Americans at risk."

This statement is designed to provoke outrage at the idea of harmful chemicals being widely applied and entering the food system, posing a threat to the general population.

fear engineering
"Among the top 500 counties for per-square-mile pesticide use, more than 60% had cancer rates above the national average of 460 cases per 100,000 people"

Creates fear by linking high pesticide use to elevated cancer rates in specific geographic areas, making the threat feel localized and tangible.

Narrative Analysis (PCP)

How the article reshapes thinking: Perception (what beliefs are targeted), Context (what information is shifted or omitted), and Permission (what behavior is being encouraged).

What it wants you to believe

The article aims to instill the belief that glyphosate, a widely used herbicide, poses significant health risks including neurodegenerative diseases and cancer, particularly non-Hodgkin lymphoma. It also suggests that current agricultural practices involving glyphosate are directly contributing to these health issues in the American population.

Context being shifted

The article shifts the context of glyphosate from an agricultural input regulated for use to a 'national defense' component, as per President Trump's executive order, only to immediately pivot to its health risks. This juxtaposition makes the continued use of glyphosate, even under the guise of national defense, appear highly problematic and irresponsible, especially given the 'shake-up in the Make America Healthy Again movement' related to it.

What it omits

The article omits detailed context regarding the general scientific consensus or a balanced representation of regulatory body findings on glyphosate's safety beyond the IARC classification. It heavily emphasizes studies and opinions linking glyphosate to negative health outcomes without sufficiently presenting counter-evidence, rigorous risk assessments, or the complexities of dose-response relationships that regulatory bodies often consider. It also doesn't elaborate on the specific 'national defense' applications of elemental phosphorus and glyphosate, which could provide a different perspective on the executive order.

Desired behavior

The article encourages readers to be wary of glyphosate in their food, question modern farming practices, and potentially support movements or policies aimed at limiting or eliminating its use. It might also lead to an increased distrust in regulatory bodies or government decisions perceived to prioritize agrochemical use over public health.

SMRP Pattern

Four manipulation maintenance tactics: Socializing the idea as normal, Minimizing concerns, Rationalizing with logic, and Projecting blame.

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Socializing
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Minimizing
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Rationalizing
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Projecting

Red Flags

High-severity indicators: silencing dissent, coordinated messaging, or weaponizing identity to shut down debate.

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Silencing indicator
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Controlled release (spokesperson test)

""President Trump’s executive order reinforces the critical need for U.S. farmers to have access to essential, domestically produced crop protection tools, such as glyphosate," a Monsanto spokesperson said. ... "This action simply aimed to strengthen our national security by shoring up domestic production of elemental phosphorous, which has key applications for military equipment, semiconductors and other technologies," said Desai."

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Identity weaponization

Techniques Found(7)

Specific propaganda techniques identified using the SemEval-2023 academic taxonomy of 23 techniques across 6 categories.

Appeal to AuthorityJustification
"Dr. Marc Siegel, Fox News senior medical analyst, said he believes there is sufficient evidence linking glyphosate to neurodegenerative diseases, including ALS, Parkinson's and multiple sclerosis, to warrant limiting exposure."

The article cites Dr. Marc Siegel, identified as a 'Fox News senior medical analyst,' to support the claim about glyphosate's link to neurodegenerative diseases. This uses his perceived authority to lend credibility to the statement without presenting a full scientific consensus or detailed evidence within the article itself.

Loaded LanguageManipulative Wording
"Make America Healthy Again movement"

The phrase 'Make America Healthy Again' is emotionally charged, evoking a sense of patriotism and suggesting that America is currently 'unhealthy.' It frames the movement in a positive, aspirational light without objective description.

Loaded LanguageManipulative Wording
"RFK JR BACKS BEEF, DECLARING 'WAR ON PROTEIN IS OVER' AS HE THANKS AMERICA'S CATTLE RANCHERS"

The phrase 'WAR ON PROTEIN IS OVER' uses highly charged language to frame the discussion around dietary choices as a battle, creating an 'us vs. them' mentality and generating strong emotional responses, while also appealing to a sense of victory.

Guilt by AssociationAttack on Reputation
"Among the top 500 counties for per-square-mile pesticide use, more than 60% had cancer rates above the national average of 460 cases per 100,000 people, according to the report."

This statement strongly implies a causal link between pesticide use and higher cancer rates by associating geographic areas with high pesticide use with elevated cancer rates. While it presents a correlation, it leverages this association to suggest a direct negative consequence without definitively proving causation or controlling for other factors.

Exaggeration/MinimisationManipulative Wording
"A lot of times, farmers are spraying Roundup on our grains right before harvest to facilitate an easier harvest...those crops go directly to the mill and may end up in our food supply, at alarmingly high levels."

The phrase 'at alarmingly high levels' exaggerates the potential risk. While the levels might be detectable, labeling them 'alarmingly high' implies a greater danger than the evidence presented fully substantiates, aiming to evoke fear without precise quantification.

Loaded LanguageManipulative Wording
"The classification was based on limited evidence of cancer in humans (notably non-Hodgkin lymphoma in some studies) and sufficient evidence in experimental animals."

The use of 'limited evidence' for humans and 'sufficient evidence' for animals, while technically descriptive, is presented in a way that minimizes the human evidence while highlighting the animal evidence, shaping the perception of risk without fully detailing the nuances of such classifications.

Loaded LanguageManipulative Wording
"President Trump’s executive order reinforces the critical need for U.S. farmers to have access to essential, domestically produced crop protection tools, such as glyphosate"

The terms 'critical need' and 'essential' are emotionally charged, framing glyphosate as indispensable and casting the executive order in a highly positive light, implying that access to it is vital for farmers' continued success and national interest.

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